DeloitteInsights2025 Deloitte HolidayTravel SurveyHoliday travel intent is at its highest in recent years, but thereis a chillin the air as more high-income Americans plan tomake cuts that could be felt across travel supplier cate gories
Table of380AuthorsHoliday travelincidence,contentsfrequency,and spendAhout thesurvey18Travel product trendsExecutivesummary256Travelresearchandbooking,Keyfindings31Luxury and loyalty025DddtteHdilayTrandSurvay
EileenCrowleyKate FerraraVice chair and UStransportation,NationalsectorleaderforAuthorshospitality, and services attesttransportation, hospitality, and services,leaderDeloitte&ToucheLLPDeloitte&ToucheLLPkferrara@deloitte.comMattSoderbergMattJosephsonPrindipal and US airlines leaderPrincipalandUS hospitality leaderDeloitteConsultingLLPDeloitteConsultingLLPmsoderberg@deloitte.commjosephson@deloitte.comMaggie RauchUpasana NaikTransportation, hospitalityAssistantmanagerand servicesresearchleaderTransportation, hospitality, and services,Deloitte Services LPDebite Consumer industryCentermagrauch@deloitte.comupnaik@deloitte.com
MethodologyAn independent online research panel was used to saurvey 3,896 Americans, representative by age, incomegender, and geographic region. Of these, 2,099 respondents who are planning to tr avel between ThanksgivingAbout theand mid]anuary qualfed as holiday travelers. The survey has a margin of error of plus or minus two percentagepointsfortheentiresample andwasfieldedfromSeptember26toOctober3,2025surveyDefinitionsIncome tiersLow-income respondentre those with household income under $50,00; middlle-income,$50,0hlgth-Income,$200.0 ormore.Cautious-class travelers are those with $10,000 or more in household income who report that their householdthoseinthe$100,000+group whofeel better about theirfinancesGenerationsBaby boomers are those born between 1946 and1964;GenerationX,between1965 and1979;millennials, between 1980 and 1996; and Generation Z, between 1997 and 2012Laptopluggersand disconectorsAmong respondents, 1,458 travelers are employed full-time, part-time, or on a contract basis.Thosewhoplan to work during their longest rip of the season are considered laptop luggers, while thosewhodonot plan to work are disconnectorsThankyouTheauthorswouldliketothankRohithaAlurlRedyand Anand Kumarfortheir contrbutionstothisreport,2025DadditeHdilayTranedSurvay
Tr avel continues to hold a treasured place in holiday plans, burelaiely brighter fihanciloutookamongyoungAmmenicansbe contrbutingtothearrival ofanotablemilestonest time, GenZ and millennials are expected to makeExecutivedersthisholidaye fromthe highest-qpendingials who have an average holid aytravellsummaryyounger travelers is accelerating theatformsin travelresearch.AmongeleadinggeneraiveAladoption,ce2024MorethanhalfofGenZsocial video platformsfortravelisofterspendingmanyplantomfest seats and the finestamonghigh eamers, wwho tend to takemore trips and spenad luurytravelers they arewellaticloyalty with deliveringonhighdemand continue tofacepressure,winingent willbringa muchneedediftand into the year a...
