GoogleTEMASEKBAIN&COMPANYGe-ConomySEA2020At fullvelocity: Resilient and racing ahead
Referencee-ConomySEA isamulti-yearresearchprogramlaunched byGoogle and Temasek in 2016.Bain&Companyioined the program aslead research partnerin2019.The research leverages Bain analysis, Google Trends, Temasek research, industry sources and expert interviews to shed light on the interneteconomyin Southeast Asia. The information included in this report is sourced as "Google, Temasek and Bain, e-Conomy SEA 2020" except from third partiesspecified otherwise.DisclaimerThe information in this report is provided on an'as is' basis. This document was produced by Google, Temasek, Bain and other third parties involved as ofa a perspective on the market Proiected market and fihancial infomation analvses and conclusions contained herein should not be construed as definlive forecasts oguaranteesoffuture performance or results. Google, Temasek, Bain orany of theiraffliates or any third party involved makesno representation or warranty, elther expressed or implied, as to the accuracy or completeness of the information in the report and shall not be liable for any loss arising from the use hereof. Google does not endorse any of the inancial analysis in this report. Google internal data was not used in the development of this report
5th edition of e-Conomy SEAby Google, Temasek, BainSoutheast Asia's Interneteconomy research program20162017201820192020e-ConomySEAe-ConomySEAe-ConomySEAe-ConomySEAe-ConomySEA2015-2025Spotlight201820192020UnlockingtheUnprecedented growthSoutheast Asia'sAt full velocity: ResilientUS$200Bdigitalfor Southeast Asia'sInternet economy hits;SoutheastAsia'sUS$100Band racing aheadopportunity inUS$50BInternetaninflection pointInternet economyeconomyGoogleTEMASEKBaiN&COMPANYA)
e-Conomy SEAresearch methodologyGoogle trendsTemasekinsightsBain analysisPrimary research*Expert interviewsIndustry sourcesInpartnershipwithAPPANNIFastantwesopenspacevertexGoogleTEMASEKBaiN&COMPANYA)
e-ConomySEAcovers 6 countries96M583MVietnaminSoutheastAsiaThailandTotal population70Macross the 6countriesPhilippines108MMalaysia32MSingapore6MIndonesia271MGooleTEMASEKBaiN&COMPANYO,
Market coverage:5 leadingInternet e-Conomy sectors and 2 new onesTransport&FoodOnlineTravelOnlineMediaFinancialServicese-CommerceMarketplacesTransportFlightsAdvertisingPaymentMallsFoodDeliveryHotelsGamingRemittanceDirecttoConsumerVacationRentalsVideo onDemandLendingMusic on DemandInsuranceInvestingNew to this vear's research are two nascent sectorsHealthTechEdTechthat have rapidly accelerated due to COVID-19Note;g-GaoxgleTEMASEKBaiN&COMPANY@
COVID-19daily new cases(moving7-day average2020:Malaysia4000Indonesia800A year of pandemic,2000400uncertainty0SoutheastAsia(SEA),continuestocombat03Jan202020Oct202003Jan2020200ct2020the pandemic as reported cases,breached the 800Kmarkin mid-October.4000Philiopines1200SingaporeEarlier in the year, nations went intovarious degreesof lockdown., which2000600interupted businesses and everygday lfeon evervleveloGovernments have had vary...
