McKinsey&CompanySDG Guide for BusinessLeadersA practical Guide for Business Leaders to working with theSDGs as acompetitive factorGUIDE|JUNE6,2019NDUSTRIENSWFOND
Purpose and contents of this documentPurposeof thisdocumentContentsofthedocumentIntroduce and explain the 17 UNSustainableDevelopment Goals(theWhat are the SDGs and why'SDGs")aretheysoimportant?ExolainhowtheSDGscanbe translatedinto businessvaluePinooint observations that reinforce theHow to create business value from theimportanceof the SDGs for businessSDGs? (step-by-stepGuideDescribe theresults of ourwork with~300Danish executives on the SDGsProvide aframework and step-by-stepGuide for developing and executing asustainability strategybasedonthe SDGsAppendix
Fxecutive summaryWhataretheSDGs andwhvarethevso important?The 17 SDGs form a global contract with ambitious objectives for asustainable future-for governments, dtizens, and businesses-toberealzed before 2030,Thanare laroe buisinoss oportunitles forDanish businosses in working strategically and systematicalywfth the SDGTo harvest the potential business value from the SDGs, a shared value approach addressingsocietalsues is needed.This is a new strategic agenda compared to philanthropyand CSR#McKinsev'sSustainabilitvCompassprovidesastrateaic frameworkforhowtheSDGs candrivebusinessvalueArange ofobservations underpin the business value and constitute a burning platform; inparicular, preforences ofyoungergenerationsregardingchoosing a place to workkwith-300Dandish executives has demonstrated where Danish executives believe theint areconsideredkey value drivers across the SDGs, and responsibloutives show that some SDGs are considered more relevant than others for businesses-withregional differencos in Denmark.Moreover56%,ofsurveyedDanishcompanilesactivelyuse theSDGs today,with CEOsbeing themaindriversofthe ffortsHowdoyoucreatebusinessvaluefromtheSDGs-asteo-bvstepGuiderMcKinseyhas develoed an easy-to-use Guide for develooina and executing a winning SDG strategy. The ambition of the Guide is to inspire, engage, and make iteasytoFrst onanizations are oncouraned to usethe McKinsay Sustahnablty Compas to ases whidh SDGswlldivevalue creation and to set the statagic directiononsshould set themselves upforsuccessby executing 4actions:nd stakeholders should be engagedformance measures should be introduced to unleash the energy in the organizationrete initlatives should be detalled and prioritized, followed by creation of clear execution road maps and rigorous
ContentWHATARETHESDGSAND2WHYARETHEYSOIMPORTANT?HOWDOYOUCREATEBUSINESSVALUE FROMTHE SDGs? (step-by-step Guide,APPENDIX
future -for governments, citizens, and businessesUN's SDGs are 17 goals seting the ambition for crmeating a more sustainable future. The SDGs wre adopted by all UN Mermber Statosin 2015. Theyreplacathe previous UN Development Goals (The 2015 Goals), For every SDG, there are additional sub-goals- in total,the SDGs consist of17overallgoals and169sub-goals1折End poverty in allits formsEnsure...
