YUnmissableStayingvisible,chosenandtrustedasagenticcommerceexpands and customer relationships change
ContentsAgenticcommercelMakevourbrandunmissableExecutivesummaryPage4Agentswithagency:Page5-7This changeseverythingDigitalcommercelookedPaae8-9settled. It wasn'tNew decision-makersPage10-14new must-win momentsHorizontal reachPage15-16verticaldepth:Anew powerdynamicTwostrategiesforthePage17-23agenticeconomyThe new economics ofPage24-28agentic commerceLeading brands arePage29-30already movingHow AccenturePage31canhelp
AgenticcommercelMakevourbrandunmissableAuthorsNdidi OtehRajatAgarwalChiefExecutiveLead-Song,Officer-SongCommerceSean LyonsJoshua BellinLead-Song,Thought LeadershipStrategy,Craft&ResearchLead-SongTransformation
AgenticcommercelMakevourbrandunmissableExecutive summaryehas notlivedup toitspromise.ConsumersfeeDigitalcommerdoverwhelmed bychoices and often struggle to find the productsandservicesthat best meet their needs. Brands absorb the cost in lost salesreturnsand restockingexpenses and endless spending to reacquireAl agents are ubendina that model, and the impact will be felt in everyindustrv and every staae of the purchase journey.Agents cannowcomoare features read the fine print, choose a winner, completea purchase and manage delivery and returns-all autonomously. ondecisions, and when. and how. is chanaina fastTwotvoesofaaentshand large marketplaces, are general-purpose conversational interfacesthathelp shoppers define what they want. refine preferences through dialoqueand compareoptions across many categories. Vertical agents godeepina specific category:A travel agent that handles a fullitinerary, a groceryagent that restocks the pantry. Both types are growing fast. and both wilsit between brands and their customersThat meansoraanizaticstrategicchoices.Most companies willnts. makina their offerinas easv for)Asmallernumberofcompanies,machines to fithose with real category authority and proprietary data, may also becomean agentofchoice:Thego-to agent that customers and other agents trustand turn to for advice, products and services, again and again.Thestakesgobeyond technologyand customerexperiencesAgenticcommerce reshapes the unit economics of selling: Lower acauisitioncosts,fewer returns, less fraud, more predictable cashflow. The brandsCanhorgenturethat get it right will pull further ahead in their categories with everytransaction. The rest may become invisible-passed over in milliseconds
AaenticcommercelMake vourbrand unmissableSmmarywithagency:settleeAgenticcommerceAgents within how people buy products and servicesagency:lIt has happened before. Physical commerce,brought products from around the worldThis changes to warehouses and stores near the buyer.Diaital commerce changed the game, makingeverythingeverything available to everyone, everywhere,Agentic commerce is changing the rulesagainby allowingAlagentstobeactorsinthe buying cycle. It's the biggest shif incommerce in the last 20 years, changingwho-and what-selects and buys products,and how and when those transacti...
