浙江大学·华数跨媒体人工智能联合实验室AIGC时代的数字媒体智能设计白皮书White Paper on Intelligent Digital Media Designin the Era ofAIGC2025年6月
目录Catalog前言Preface第1章:AGC浪潮与11ACC技术速览:核心概念、发展脉络与关键能力Overview of ANGC Technology; Core Concepts, Development数字媒体设计的交汇Chapter1:The1.11核心概念:解构AGC的技术基石0CoreConcepts:DeconstructinatheConvergence ofTrocihiogialfrounatons or Anecthe AIGC Wave112发展脉格:加速演进的技术轨过and Digital Media DeveopmentTrajectoy. The Rapily EvolMingTetholharia PateDesign，驱动变革的核心技术力量1.1.3关键能力:KayCapabies:CoreTecthnolgicalFores1.2数字媒体设计的演进与智能化拐点T7Evolution of Digital Media Design andthe IntelligenceTurningPoint1.2.1数字媒体设计的演进轨迹:从静态到个性化TThe Evolution ofDigital Media Design:FromStatic toPersonalized12.2当前设计流程面临的困境与瓶颈八心Challenges and Bottlenecks in Current Design Processes飞拐点的到来:AGC驱动的新范式12The Arrival of the Intelligence Tumning Point: A New Paradiam1.3AIGC赋能智能设计:新机遇、新挑战14AIGCEmoowering Intelligent Design:,New Opportunities and Challenges1.3.1重大机遇:AGC为智能设计开启新篇章As:AGC Ushers in aNew Chapterfor Intelligent Design,1.3.2严峻挑战:拥抱AIGC必须跨越的障碍SeriousChallenges:OvercomingtheBarriers toEmbracinaAGO21从创意到分发:AVGC驱动的全链路变革1第2章:范式车塑:From Creativity to Distribution: AGC-DrivenAIGC如何颠复数End-to-End Transformation,字媒体生产流程211创随物思与原型设计备能化心Chapter2: Paradigm2.1.2内容自动化生成与迭代优化aReshaping; How@aiof a Corit eanertion nd Itet opriatinAIGC isDisruptinge2.1.3个性化体验与精准分发实现the Diqital MediaRealization of Personalized Experiences and Precision DistributionProduction Process 2.2效率提升与价值创造:AIGC的核心赋能点心Effciency Enhancement and Value Creation: Core EnablementPointsofAIGC
2.21效率革命:重塑数字媒体生产的时间与成本结构22Effciency Revolution: Reshaping Time and Cost StructuresinDigital Media Production,222价值重构:AIGC驱动的创新与体验升级23Value Restructuring: AlGC-Driven InnovationandExperienceEnhancement设计师角色的演变与能力重塑26New Human-Machine Collaboration Ecosystem: Evolution andCapability Reshaping of the Designer Role2.3.1设计师角色的多维度演变24Multi-dimensional Evolution of the Designer's Role的2.3.2AIGC时代设计师必备的核心能力体系Core CapabilitySystem forDesignersin theAlGCEra2.4主流AGC设计工具与平台解析Analysis of Mainstream AlGC Design Tools and Platforms24.1AIGC工具与平台的主要分类2qMaior Cateqories of AIGC Tools and Platforms2.4.2代表性工具与平台概览2Overview of Representaive Tools and Platfom,2.4.3AIGC工具与平台的发展趋势Development Trends of AlGC Tools and Platforms第3章:131广告与营销:A驱动的创意革新与精准触达应用买践:Advertising & Marketing: Al-Driven Creative Revolution andAIGC在数字媒体各领域的创新探索31智能化创意内容生成Chapter3:Application3.1.2个性化营销与创意分发Practices:InnovativeExploration of AlGC in83.1.3营销内容多渠道适配Various Digital Media Wli-Chaniel AiapaioflMarketing Conter,Fields3.2教育与知识传播:ANBC促进个性化学习与资源创新34Education & Knowledge Dissemination: AlGC PromotingPersonalized Leaming and Resource Innovation34Intelligent Creation and Perso...
