NielsenlQpowered byGFK intelligenceThe landscape ofHome mprovementandDIY in 2025How attitudes, demographics, and e-commerceare shaping the industry
The percentage of people planning on renovating or decorating has increased65% of respondents plan on renovating or decoratingU.+69/Odtsfrom2022610of consumers perform home maintenance, repairs onimprovement on a monthly basis or more often,Source: NQ Ommlbus Suney2025 v 22, DE and UK Queston Ae youplanha torenihnthe ed 12 months? /sa which d the olowing aeas wlyou enoate decrae. Ouveston ? Howdo yau dan to underahe the14-2025Globalstudy,2025 weNIOpoweredbyntelligenceG2025NelsenConsumerLC.AlRughtsResenved
The nature of this work has changed. with more of a focus on professional help202521%18%#Hirea33%26%professional2022#MixtureofDIMandprofessional56%help46%NIQpoweredbyintelligencemerLLC.AlRaghtsReserved
2025Salesvaluewasabove2024in the oeak month ofMav.but behind2023GlobalITotalHomeImprovement&DIYISalesValue(USD)IJan2021-.Jul202520252024202320222021MarSepOctNovDecNIQpoweredbyintelligenceConflidentalandproprietary
Onlv Gardenina is in arowth over the last 12months.drivina the industrv in the neak monthGlobal lHome Improvement & DIY I Growth rate PY IMAT Jul 24-Jun 25丝SalesVolume5.8%3.1%IIT0.4%1.2%-1.4%-1.9%-1.5%-2.7%-5.2%-4.7%-8.4%-10.4%-10.19/-12.5%TotalHomeGardeningWallVBuildingTools&SanitaryLightingImprovementFlooringMachines&DIYNIQpoweredbyintelligence
The classical online channel has arown for the third successive vearGlobal| Home Improvement&DIYISales Value (USD)Share andGrowth(%)12019-MATto.Inul2024Online1.9growthVSPY(%)15.5%13.3%13.6%14.0%15.4%15.9%9.6%-7.4201920202021202220232024MATtoJun202220232024MATtoJul20252025#Online#OfflineNIOpoweredbyintelligenceConfidentalandproprietary02025NelsenCor
The lay of the e-land.YoY Onlinevaluegrowth(%)EU5average by volume of items85%2.0%ConsumerTech&Durables+7.5%Ofe-commercepurchasesof consumers shop have boughtwereDIY andToolssomething online in the lastHome Improvement30 days on their mobile phone+11.4%+0.2%ptvsPY-Jul25vsPY iIn USDpaosaus=UK,Ger,Fra,Ita.EspNIOpoweredbyintelligence
The online space is becoming ever more important to Home Improvement and DIYOnly16%37%of DIY products shoppers' entire purchaseof DIY shoppers shop both in-store and onlinejourney is in-store only and choose not tobuy or research online at all23%23%of DIY shoppers research onlineof DIY shoppers use the online space for thebut purchase in store.entirety of their purchase journeyNIQOmnibusSNIQpoweredbyintelligence
All Home Improvement sectors, except Wall/Flooring, have a vastly positive price index Onlinepumping value into the sectors.Global Online H&L| Period: Aug 2024-Jul 2025 | YoY Online unit growth (%) and Online price index versus sector averagePriceIndex300%Gardening250%Total Home200%ImprovementLightingToolsBuildingxapu|eoudSanitary150%100%10.018.020.0YoY UnitGrowth(%)Wall/Flooring50%0%ource:MarketIntelligeNIQpoweredbyintelligence
Which has meant that, Home Improvement and DlYhasseen an overwhelminareturn ofecommerce share.Glo...
