socialinsiderSOCIALMEDIA3.4%NDUSTRY3.1%BENCHMARKS2.7%Beauty&Cosmetics1.8%
EXECUTIVESUMMARYKevtakeawavsforthe Beauty &CosmeticsIndustryThe beautv industry's soclial mnedia landscape is evolving fast, and brands can no longerBRANDENGACEMENT20MFacebookstllhiolds potentialwhenvideoisprioritized.Photo dumps and staticlink postsunderperform, while video content sianificantlyboosts engagementin Instagram remains critical but demands smartr strategies. The highest InstaramSOCIALPROFILESengagement rates forcosmetics came from brands priortizing storyteling over回aesthetics.52Mx(formerly Twitter)offersmoderateopportunities through brand-driven storytelling,LinkedIr20MEngagementisstrongestwhen brandsfocus onBrandStorv& Leadership.Behind-theXTikTok is the ultimate engagement playground for beauty brands. The data shows thatFacebookauthentic, raw content wins hard.TiKTok30And acrosseveryplatform? ContentpllaslikeBeauty Tips & Tutorials, ProductLaunches&Promotions, and Self-Care&Welliness are therealMVPssocialisider
socialinsiderENGACEMENTEVOLUTIONGet in-depth data andcompetitor benchmarksfor your Industry:16JulAnalyze yoursocialmediaperformance,1EngagementfromInfluencersand see where you stand against yourPOSTTYPEStopcompetitors.TOPTOPICS30Requestademo
ACROSSALLINDUSTRIESAveragesfor allindustries;FacebookInstagramTwitterTikTokAvg.eng.ratebyfollowers0.7%2.7%1.2%5.5%Avg.eng.ratebvreach4.5%9.2%Avg.eng.ratebyimpressions4.4%6.9%1.6%Avg.impressions944K17KAvg.videoviewsAun.shares26.7128.571.0Avg.comments23.264.718.3Avg.likes252.4183.9Avg.no.ofposts/month431K684.6
BEAUTY&COSMETICSINDUSTRY-TOP5AICONTFNTPIIADOACROSSCHANNELSRanked by averagenumberof pospublished.Beautybrandsshould expand theileducationalcontentstrategybycreatingmorespecialized,niche tutoralsfocusingonunique techniques, uncommonproductapplications,andsolutionsforspecificbeauty concerns thatarentwidely covered.ProducstLaunches&SellCare&WellnesaSourceSocialinsiderdatalDatarangeJan2024-Dec2024socialisider
FACEBOOKSUMMARYFacebook remains a relevant platform for beauty brands, but the content strategy mus;BRANDENGACEMENTevolve. While video consistently delivers the highest engagement, photos, status,updates, and link posts show minimal engagement and should be deprioritized20M小Top-performing content pillarsinclude Behind-the-Scenes Insights,InfluencerCollaborations,andSeasonalBeautyTrends.inSOCIALPROFILES52MLinkedIr20MXTiKTok30socialisider
BEAUTY&COSMETICSINDUSTRY-FACFROOKANAIVSISBreakdown by size of Facebook pages1K-5K followers5K-10Kfollowers10K-50Kfollowers50K-100Kfollowers100K-1MfollowersAvg.eng.ratebyfollowers1.7%0.3%1.5%0.1%0.1%Avg.eng.ratebvreach4.1%3.3%5.3%2.3%3.8%4.1%3.3%5.2%Avg.impressionsKAva.videoviews241.5Ava.shares42.65Avg.comments21.013.813.335Avg.likes33.223.5230.072.53542233.423462K651.3心
BEAUTY&COSMETICSINDUSTRY-ENGAGEMENTRATESBYCONTENTTYPEFacebook performance with a breakdown by mediatype.Brandsshould considerconvertingmanyplannedphotopoststoRelstocapitalizeonhigherengagementrates..The surprisinglystrongperformanceofstatus updates suggests beauty brands.should also incorporatemore,conversationa,text-based content thatencourages audience partcipatio...
