房地产线上直播推广策略方案TEMPLATEPROJECT PLANNING
目录CONTENTS0102030405疫情下地产营销现状破局之势—线上直播直击房地产直播痛点打造房地产直播爆点完善房地产直播细节
01疫情下地产营销现状
W R I T E S O M E T H I N G H E R E全国已有 30 余个省份宣布进入一级响应中，全国确诊逼近 10 万。疫 情 形 势 严 峻多 省 启 动 一 级 响 应一、疫情形势严峻，房产销售受阻协 会 倡 议 出 台各 大 售 楼 处 禁 止 销 售中国房地产业协会倡议停止售 楼处销售 18 个省市区要求暂停开放商品房售楼处。客 户 积 极 防 疫楼 盘 带 看 大 幅 下 滑经纪人、客户在疫情关键时 刻，积极防疫，各楼 盘咨询 量、看盘人数直线下滑 。
W R I T E S O M E T H I N G H E R E大型房企都在紧锣密鼓筹备线上 售楼 部分中小型房企坐等国家号令 。各 家 房 企 纷 纷 寻 找 新 路 径二、疫情下房企需逆势突破，抢占线上先机≠伪 线 上 售 楼解 决 问 题现有的线上售楼多半只是信息 的展示， 不能够真正动员经 纪人，无法将商户、 买房客户切实联动，线上效果差。真 正 的 线 上 售 楼 新 商 机房企急需一套真正从线上启动 商户、带 动客户的线上了解房 源、看房锁房的线 上售楼机制， 真正利用互联网融合跨界 优势。
02破局之势—线上直播
WE ARECREATIVETEAMFar far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean.A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country.新用户大流量5G 时代前哨站超长在线线上突破
WE ARECREATIVETEAMFar far away, behind the word mountains, far fromthe countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean.A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country.线上直播不仅是视频平台，更是地产项目传播的新阵地
WE ARECREATIVETEAMFar far away, behind the word mountains, far fromthe countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean.A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country.分析直播及视频平台的传播逻辑引爆者追随者参与者浏览者口碑引爆次生传播全面传播
WE ARECREATIVETEAMFar far away, behind the word mountains, far fromthe countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean.A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country.如何快速做大流量，保证地产直播引流和获客？
03直击房地产直播痛点
现阶段地产直播痛点分析销售人员形象不规范，未显示出职业性不能将项目的品质透过销售人员形象打造出来。项目信息不明显，客户获得信息模糊不能将项目的品质透过销售人员形象打造出来。直播场景杂乱，未能体现项目品质直播场地选择存在弊端，不能在直播中显示出项目的品质。直播形式单一，未能吸引更...
