GrovacBrananewBrand Marketing Proposal,>rand new给您崭新的创意体验!OSLNS欧赛斯
FUnderstand Client NeedsBuild Brand Concept23Brand PositioningTimeTable
客户需求Understanding of Client Needs
HowTo Get Brand StandOut:
Unique BrandConcept OccupvMindBrand Assets"TruthMoment"Product""Price'"Market"ValueConceptMarketingPropositionSelectiveecognition(PromotionFocus'AdsBrand Extensionwww.osens.com.cn给您崭新的创意体验!OSI
Establish Super Brand Appeal!100%100%100%Brand ImportanceEmotionalRationalExampleChemFacilityTruckComputerAutoJeansBusiness-to-businessBusiness-to-consumerwww.osens.com.cn给您崭新的创意体验!
Symbolic & Recognizable!ConColaDisneGcitibankAT&T票MerilLynchROLEXGAPMicrosofMKFCVisual Identhty-with Color,intelGilleteSONYNOKIATOYOTAColgateLevrsGUCCIPhzowww.osens.com.cn给您崭新的创意体验!
From YourClient'sAngle2找对的方法用对的方法做好的方案Findthe rightdirectionUsetherightmethodGoodeffect设计作品的成功不在于好不好看,在于产品方向是否准确、策略方法是否有效，设计方案是否完美www.osens.com.cn给您崭新的创意体验!
BrandingNeedsGrovac need to find the right brand name (a name need to fit into local culture and be trustworthy, creating anewhousehold electricity appliance catefory), AClear BrandConcept(know whatthe brandis. and whabenefits it will bring), A Well Designed Logo (International while having strong local appealing), A BrandSlogan (express brand concept and easy to remember), if possible, add a Brand pyramid tool. Grovac need tounify brand visual identity (VA System), and design company/ service brochures up to brand standards.品牌金字塔Brand VISsystemcomposition办公系统拾示系统系统品牌定位品牌诉求品牌核心竞争力公关系统广告茶辆支撑车体包装系统www.osens.com.cn给您崭新的创意体验!
品牌概念Build Brand Concept
WHOIS Grovack
Latest US KitcheLifestyle
SafeFoodPeace of Mind
Health Familly,Happy Family
This Is WhatYou BelieveYour FoodIswww.osens.com.cn给您崭新的创意体验!
But ActuallyYour Food!Is Like This.....大肠杆菌等微生物水源污染激素污染农药污染重金属污染空气污染www.osens.com.cn给您崭新的创意体验!
.....And It'sEvenThiswww.osens.com.cn给您崭新的创意体验!
Newst Wave OfUS TechnologyPUALIIAYGROVAC
3d Generation of Human LivingSafety1st Generation2nd Generation3rd GenerationWaterPurifierAir PurifierFood CleanerChemicalPM2.5ChemicalBacteriaFormaldehydePesticideParticleAllergicParticlesBacteriawww.osens.com.cn给您崭新的创意体验!
The Best You Can Provide To Your Familywww.osens.com.cn给您崭新的创意体验!
This Is Grovac
为安全,为明天!For Safe, For Life!
Grovac Brand SystemRrandConceptBrandBrandWhoHeIs7CultureValueBrandValueEmotionalTheBenefitsDNARationalBrandVisualBrandApperanceStyleIdentityTheApperanceSystemwww.osens.com.cn给您崭新的创意体验!
品牌定位Brand Positioning
1品类名称凯特尔食物净化机品牌名产品功能细分领域越是简单的品类定位方式,越是有效的;水净化器>空气净化器>食物净化器,利用大众的思维定势及心理定势:www.osens.com.cn给您崭新的创意体验!
2品牌定位Grovac品牌定位:中国食物净化机开创者与领航者产品功能细分领域彰显品牌地位及目标占领品牌高地
3价格策略国际形象高端k2oon￥1,880Y0OU品质崭新品类www.osens.com.cn给您崭新的创意体验!
时间表Time Table
TimeTableJan.25hFeb.25thMarch.31stApr.31stJun.31stJul.1stBrandAwwarenessWebsiteBrochureSocialBrandLauTrafficAcquiringMarket ResearchVI SvstemMediaPositioningnchVedioDirectMarketingWOMSaleThroughChineseNameCategoryDesignWeiboLaunchEvent二PRWechaContentOnlineEventChannelStrategyNews/Wiki/Doc
Thank You谢谢您的观赏!B新思维新视觉新媒体rand new给您崭新的创意体验!上海欧赛斯文化创意有限公司ShanghalOsens cuhural inovaion Co.LId上海市长宁区工苏路27-23号中西大量河龙武定西路90,Zrongl'buldrng.Nea121-123.JngSuFRo
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