ＫＡＮＴＡＲGlobal FMCGOmnichanneReportMay2024ThomasSmitGlobalInsightsDirectorWordpanelDivision|Kanta
A uniqueread onglobal retaildynamicsin FMCGSource:Household panel-49 marketsArgentina,Boivia,Brazil, Chile,CalombiaCartaRcaEouado,ESavador,GuaslemasHonduras,Mexica,Nicrngua Panana PeruUSAustia, Belgium, Dermark, France,Germany,GreaBritain, Creece, Ireland. Ialy.Nethertands,PortugalSpan,SwedenCzechRepubic,Hungary,Poland,Ramania,Serbia,Sovabia,CroaliaEgya.Ghena,Kenye.,Mowco.NijgeriaUAeMainlandChin, Inia hndoresa MalaysiaPhilppines, SoutKores, Taiwan, Vietham78%ofGDP&68%oftheglobalpopulationAcolaboraionbetweenWorltpanelDNeibn,Kanilar,Numerstor&GIKCPSKANTAR
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#1StateofPlay
2023 sawthe 2nd highest FMCG value arowth rate in the last 12 yearsGlobalFMCG annual value growth(%chg)10.6%8.6%6.0%6.0%4.0%3.0%2.6%2.5%2.0%1.3%201220132014201520162017201820192020202120222023KANTARSovrce Omnitharnel2024, ViborloparalDwvition, Kanta, Numerator& GN
Value growth driven by inflation -at its highest point since 2008Global FMCG 4-weekly FMCG price inflationFinancial CrisisPandemicInstability896ang一2000201020112013201520152017201820192020202120222023KANTARSourceEuopanelEar
Asia leastimpacted by inflation-when comparing toEurope& the USGlobal FMCG 4-weekly FMCG price inflationFinancial CrisisPandemicInstabilityUSA0912%ean2008200020102011201420152012017201820192020202120222023KANTARSourceEuopanelBarometa
Accelerated growth across regions - only Asia valuegrowth remains modestFMCG annual value growth byregion(%chg￥2022202324.6%21.4%22.4%15.9%10.9%12.1%Laniorane6.4%7.3%6.0%3.4%3.7%GlobalUSWesterEuropeAsiaEastem EuropeLatin AmericaAfrica(Valueshare5%)（44%)(28%)(15%)(3%)(8%)(2%)KANTARSovrce Omnitharnel2024, ViborloparalDwvition, Kanta, Numerator& GN
AIlFMCG sectors see accelerated value growth - inflation influencedFMCG annual value qrowth by sector(*chg9.6%8.6%8.9%8.5%8.5%8.3%7.5%7.5%的20226.0%ta4.3%4.7%1a3.0%2023TotalFMCGFoodBeveragesDairyHealth &BeautyHomeCarerlC(Value share$%)(44%)(22%）（13%)(12%)(9%)aKANTAR
'Shopping around' becomes a way to copeGlobal FMCG drivers of annual value growth (%chg)Number of HouseholdsmSpend per TripmPurchaseFrequency1.7%2022v20211.0%Can1.7%2023v20224.3%WordpassKANTAR
Value arowth slowinq post inflation peaksGlobal FMCG quarterly value growth (%chg)11%ridoar0%0Z0z1OCZ0zz0CZOzIOOZOZSOZZ0zVOZZOZEOIZOZEO1Z0Z1OZZ0Z20CZOzcO0Z0z1O1Z0zZoCZOZVOZZ0ZO0Z0zZ0Z0ZVOKANTAR
StateofPlayMainFindingsWestern Europe and Latam hardest hit by inflationInflationpeaks at different stages-US inflation peaked in2022. European inflation peaked in the first half of2023, butyear driven by Argentinian hyperinflation,TheFMCGindustry grew at+8.6% in 2023Thisisthe 2ndfastestgrowth ratein the last 12 years- behind onlythe pandemichit 2020, this time the02main driver has been inflationand frequencygrowthShoppers'cope'byshoppingaround more, but trip spendincreases unavoidable due to03infation. Value growth has slowed in01the 2nd halfof the year withinflation. Volume growth willbemore crudial to value growth in 2024with inflation sl...
