YouGovUNITEDSTATESRuralvscityrepresentationreportUnderstandlingtherural-city divideinAmericalLiving consumer intelligenceIyougox.com/business
YouGovUnderstanding therural-citydividein AmericaWho are rural-basedAmericans, andhow do they differ from city dwellers;Are assumptions about each group by media and advertisers leading tomissedopportunities?In this report, which combines YouGov Profiles with YouGov Surveyscustom research, we explore the demographic, psychographic, andbehavioral differences of the twogroups,Among the many ta keaways, the report reveals that nearly two thirds of ruradwellers feel misrepresented by mainstrea m media and misunderstood byadvertisers while city dwellers are significantly more likely to anticipate theirhousehold financial situation will worsen in the next 12 monthsExploreYouGovProfilesGetintouch>
YouGavRuralysalyrepiesentationreparHafof ruraldwellers (50%)think TV showsandmovies do not represent them accuratelyConversely, 29% of city dwellers think TV shows and movies do not represent them accurately.In general, how accurate do you think theIn general, how accurate do you think thedepiction of urban/city Americans is indepiction of rural Americans isin popularpopularTVshowsand movies?TVshows and movies?48%48%37%23%22%Very accurateSomewhat accurateNatveryaccurateNot accurateat al=Ctydwellers=RuraldwellersRural dwellersYauGo pdled 1S adit apel -on fetbrary 16-17, 2024. The auney wascaried athraugh YhuiorSurvepSaef sane Datas welghedby apa.,gande, nao, polio l fflition, aduation brvel and regon
YouGoVRural vsaty repmesentationreportDoesHollywoodtypecastruralAmerica?More than half of city dwellers (53%) and nearly two-thirds of rural dwellers(66%) think Holl ywood presents a stereotyped view of rural AmericaWhichofthefollowinastatementsdovouagreewith?66%53%29%Hallywood doesnot covernuralAmerica enough24%9%Halywood covens urlAnerica tomud,I3,8%#Rural dwellersCitydwellersYouGav palled 666US adulits aged18+anFebruary16-172024.ThesunveywascardedoutthroaughYouGovSurverdfserve. Dataiswrightedby age,gander, mace,politicaionleveandregion.
YouGovRuralysalyrepiesentationreparAlmost 2in3ruraldwellers(64%) think advertisersdonot understand themConversely, 34% of city dwellers think advertisers do not understand their values, interests, and opinionsHow well do youthink advertisersHowwell do youthink advertisersunderstandunderstand the values, interests andthe values, interests and opinions ofopinions of rural Americans?urban/cityAmericans?41%34%30%24%25%18%14%11%12%10%VerywellSomewhat wellNotverywellVerywellSomewhatwellNot verywellNot well at allmRuraldwellersCitydwellersaRuraldwellersExploremoredata>Getintouch>ry16-17,2024.ThesuneywariedoutthraughYouiovSurveypSef-sarve.Data is weightedbyage.,gender,mce,po
RuralvactyrepmesentationreparYouGovRural dwellersFivevearsfrom now, do youthink Americans wholivemorelikely toin urban and rural America will have moreorless incommonthantheydonow?anticipateincreasedpolarization43%of ruraldwellers believe urban andruralAmericanswillhavelessinMore i...
