expediagroupUncoverthe growingimportance of travelshifting traveler priorities, and emerginginfluencesonbookingTRAVELERVALUE2025
环平成名古居市绿日TABLEOFCONTENTS成市生野区腾山电104AnotefromourChiefCommerciolOficer吴市泉中央一六06Overview医频法人天工才力会李代电20Piceisciticalbutit'snoteverything30Trust andconistencychangethegameThe imoactofsocialmediaissurging资生堂医理化不公中国校建校TravelbookingisevolvingTakeactionMethodology
TRAVELERWALUKINDEXO4AnotefromExpediaGroup'sChiefCommercialOfficer
travelervallsindbxosHolyCHAPTER0IInsidethedataOverview.OhaF.Medco,UK,US)
TRAVELERVALUGINDEXOBTravel is moreimportant than evercrosstheworldfeeltheome50%ofconsumerssaytravelismoreimportant;tothemnowcomparedtofiveyearsago.
TRAVELERVALUEINDEX10Theappetitefortravelgrows88%ofconsumersareplanningConsumersareplanningtomChina(73.UK(77S)to takealeisure tripin thenexttakemore trips-anaverage12months. comparedto79%of2.88 trips,comparedtofrom Julv2022?2.05inJulv2022568%DECEMBER2021alyto book arhay49%worelikplyto book on<30%adybookednIntarnationaltriphadexpectationsof12%boakinganIinternatlerelikelytotravel
TRAVELERVALUEINDEX12FriendsandfamilyfueltravelTOPMOTIVATIONSBEHINDTRAVELdersforaboe(60N)#hwUS(7%)ardtaUK(5k)20222025
TRAVELERVALUEINDEX14BlurredbusinesstravelboomsTRAvELPLANSINTHENEXTI2MONTHSHy2022Mach2025overthelatthre43%42%wbpsan42%ofcorwu
TRAVELERVALUEINDEXI6Travelersarespendingmore,justnotallin oneplaceWithmovetoavlpharaforthacomingL2morths,51%ofconsumersareincreasingtheirtravelbudgetforthenextyear.THsdoen'tmeonbovlirnareplorriatobefricla58%antidpatebeingmorepriceconsciousin thenext 129%saidthey areplannina tobelesscost-conscious.
TAKEACTIONA
TRAVELERWALUEINDEX20Price is criticalbut it'snoteverythingsureofwhatOuTravderValueIndangebookingawithoutfoschoughout tripypolicieswhor2025*ance,andReibdtywhenboolinathettipn
TRAVELERVALUGINDEX22#Activitysingthese
TRAVELERVALUEINDEX24DealsthatlandMOSTAPPEALINGPROMOTIONSHOTELPROMOTIONS45%43%37元37%VACATIONRENTALPROMOTIONS47%2741%TakEacTIONndoutwithpreForViRparten
Popularpackages57%Custominathepockoge52%omanonknetn50%
ThemostdemandedamenitiesMOSTPOPULARHOTELAMENITIESMOSTPOFULARVRAMENITIES889
CHAPTERQ4Trust andconsistencychangethe gameAmanirgtamapoantrougposthedsthtrutbtantpartofbulkingtratina76%ofconsumerswouldpaymoreforahotelwithbetter customerreviews75%of consumers wouldpaymoreforavacationrentallwithbettercustomerreviewsand24%wouldpayaldmon.
85%ofconsumers wouldbemorelikelv to book ahotelorvacationrental that has beenproventoconsistentlydelivergreattravelerexperiences,whenotherfactorsareequallTAKEACTIONChackauttheblogerHost7
CHAPTERQGThe impact ofsocialmedia is surgingrfncen(7%)
ATIONDESTINATIONSINSPIREDBYENTERTAINMENTINCLUDE:Dubairaphadby"TheRedHouawivesdDubalMontarvaandWygoningirnpinedby"hlow2022*-Nwtetyrapedby/'tedJalleThoa.'CapeTorScodandraghedby"TheTraitonfKoftroelrnunde40soythayua22%iJdy2022号wil headtoin2025.
TRAVELERVALUEINDEX20TRAVELTYPESBOUOHTBASEDONINFLUENCERRECOMMENDATIONEnterinatheinfluencereraAsecidmadoiesinimpotancs,theimpotdfoufactivity安73%of consumershavehad aninfluencerrecommendationinfluencetheirdecisiontobook atravelelement or tripinthe past.84Kedtasunder40haehadrhuarcan1Je83%of consumerswouldbe likely to purchase aWorkwithEShudkctravelpackagebasedontherecommendationExploveTrovelShocuof a brand they likernd40%wouldibevwer/estremalylinaly
CHAPTERO6Travel bookingWHATCONSUMERSWANTTOREDEEMLOYALTYPOINTSFORhaningyboingtondeempitiontomis evolving83%40%30%26%14%omThedderQineacredtconddrnetcale)s.Aren-tonalprovldhertheyeronandtvuat82%ofconsumersareinterestedinbookingtravelthroughanon-travelloyalty,programtheybelong toard43avwyaentendyirtmetedurfulwumershppeLearnaboutRapidAPl
TRAVELERWALUEINDEX42CHAPTERQ7Howtotake actionmaewvwnmow impotartforcorwumenandte'seploncingmdewsaonyosgaterpeircatobuldltratvwthtoewwithirl.arcarsvwithapononchadsorohont ardmlboyaltypointsonbrovel
CHAPTERO0Methodology
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