Brand FinanceIndonesia1002025The annual report on the most valuable and strongest Indonesian brands
Nusantara'seconomic englneaccelerates as topbrands registergrowth: top 100brands valuedat $53.3billionValued at $21.7 billion, banking brands continueto anchor Indonesias economic momentumBRI retains top spot as Indonesia's most valuablebrand for third consecutiveyearBCAis Indonesia's strongest brand with a BSl scoreof 97.1/100 and AAA+ brand strength rating78% brand value surge pushes Alfamart as thefastest growing Indonesian brand in 2025Sustainability frontrunner:.BRI leads with highesSustainability Perceptions Value (SPV)
Contents5661ForewordAlexHaigh,ManagingDirecto,BrandFinanceAsiaPacifilCountryOverviewValuation AnalysisMost Valuable IndonesianBrands2025Most ValuableBrand:BRIFastestGrowinaBrandValue:AlfamartBrandstoWatch:Elnusa, Tempo ScanPacific, ErajayaBrand Strength AnalysisSustainability AnalysisBrand Value Ranking(USDm)MethodologyOurServicesBrandFinance Indonesia1002025
AboutBrand FinanceBridaina theaapbetweenMarketing andFinanceBrand Finance wassetupin1996with theaim of 'bridaina the gap between marketingand finance. For more than 25 years, we,have helped companies and organisationsofallypes to connect thelir brands to thebottom line.Ouantifvina thefinancial value of brands Weput thousands ofthe world's biggestbrands to the test every year.Rankingbrands acrosall sectorsand countries,we publish over 100 reports annually.Unique combinationof expertiseThe world'sacross a wide range of disciplines;from marketing and market researchleading brandto tax and accounting.valuationPridingourselvesconsultancyon technical credibilityfirm requlated by the Institute of CharteredFor business enquiries, please contact.Accountants in Enaland and Wales.is theenquiries@brandfinance.comfirst brand valuation consultancy to join theInternation al Valuation Standards CouncilOur experts crafted standards (IS0 10668press@brandfinance.comandISO20671)and ourmethodology,ecertifed by Austrian Standards s oficillyapprovedby theMarketingAcountability+442073899400Standards Board.www.brandfinance.com
ForewordWhat makes a brand valuable? That is the question this study an swersthat are able to succesfullycommercialise that strength.Brands are strong:.This strength bulds value when the businesis selling the right things to the right people in the righ t places. Whether brands and their businessesbrands move up or down in our rankings.i's brand valuation study be gins by gathering individual perceptionsAlex Haighabout brands. With insights from over 175,000 respondents across41 countriesManagingDirector,Brand Financeasures of brand reputationbrand aAsia Pacificvith nine years of data, thisstanding of brand strength,then combine these insights with financial analvsismarketina andfinance"snd branding tofinancial teams.and value thereby informingthingcommongroundportance of their efforts, providingation to CFOs and enabling boards to prepare strateciesthatvalue of an assetis crucial for optimis...
