BrandFinanceRDMO:AAcoholicDrinks2025The annual report on the most valuable and strong est alcoholic drink brands
AboutBrand FinanceBridaina theaapbetweenMarketing andFinanceBrand Finance wassetupin1996with theaim of 'bridaina the gap between marketingand finance. For more than 25 years, we,have helped companies and organisationsofallypes to connect thelir brands to thebottom line.Ouantifvina thefinancial value of brands Weput thousands ofthe world's biggestbrands to the test every year.Rankingbrands acrosall sectorsand countries,we publish over 100 reports annually.Unique combinationof expertiseThe world'sacross a wide range of disciplines;from marketing and market researchleading brandto tax and accounting.valuationPridingourselvesconsultancyon technical credibilityfirm requlated by the Institute of CharteredFor business enquiries, please contact.Accountants in Enaland and Wales.is theenquiries@brandfinance.comfirst brand valuation consultancy to join the一Internation al Valuation Standards CouncilOur experts crafted standards (IS0 10668press@brandfinance.comandISO20671)and ourmethodology,ecertifed by Austrian Standards s oficillyapprovedby the MarketingAcountability+442073899400Standards Board.www.brandfinance.com
ContentsForewordDavid Haigh,Chairman &CEG, BrandFinanceSectorOverviewBrandValue&BrandStrenathAnalvsisBeersMost Valuable BeerBrand:CoronaExtraSpiritsSpiritsSegmentRankingChampagne&WinesSustainabilityAnalysisBrand SootliahtWuliangyeInsightsBaileys:How Baby Guinness is Driving Growthbut Missinq a Key Connection in the UK闷Guinness:A ClassicBrandReimaginedforaNew GenerationHenry Fart, Valuation Director, Brand FinanceTequila: Mexico's Brands Adapt to GlobalTastegLaurenceNewel,ManagingDirecto,BrandFinanceAmericasNo-and Low-alcohol Drinks' Growth Fuelled by88Sport-engagedConsumersHeny Far, ValuationDirecto,BrandFinanceScotMoore,ManagerSportsServices,BrandFinanceBehind the Bottle: The Complexity of the Global Wine IndustryJeremy Sampson, Chairman,BrandFinanceAfricaBeersSpiritsChampagnes&WinesMethodologyourServicesbrandirectory.com/alcoholcdrinks3
Continued riseof NoLo alcoholiodrinks; non-alcoholicbeer drinkers twice aslikely to be interestedin running$134billion: Corona Extra maintains position as world'smost valuable beer brand10vears on top: Chinese Baiu brand Moutai retainsposition as world's most valuable spirits brandAAA+: Don Julio becomes strongest spirits brand globallySixyears ontop: Moet&Chandon remains world's mostvaluable champagne & wine brand
ForewordThe global business and scape is constantly evolving, sh aped by economic shifts, tech ndloaical advancerents, and changing customerexpectations. In this dynamicenvironment, strong brands continue to stand as key drivers of business success,enabling organisations to frentiate themseves, at trac byal customers,and build resilience in an increasingly competitive world.ortedby BrandFinance'slivers measurable value beyond.nd retention - it enhances talent acquisition, investororganisational aqility. In today's marketplace, a st...
