Brand Financeinsurance1002025The annual report on the most valuable and strongest Insurance brands
AboutBrand FinanceBridaina theaapbetweenMarketing andFinanceBrand Finance wassetupin1996with theaim of 'bridaina the gap between marketingand finance. For more than 25 years, we,have helped companies and organisationsofallypes to connect thelir brands to thebottom line.Ouantifvina thefinancial value of brands Weput thousands ofthe world's biggestbrands to the test every year.Rankingbrands acrosall sectorsand countries,we publish over 100 reports annually.Unique combinationof expertiseThe world'sacross a wide range of disciplines;leading brandfrom marketing and market researchto tax and accounting.valuationPridingourselvesconsultancyon technical credibilityfirm requlated by the Institute of CharteredFor business enquiries, please contact.Accountants in Enaland and Wales.is theenquiries@brandfinance.comfirst brand valuation consultancy to join the一Internation al Valuation Standards CouncilOur experts crafted standards (IS0 10668press@brandfinance.comandISO20671)and ourmethodology,ecertifed by Austrian Standards s oficillyapprovedby theMarketingAcountability+442073899400Standards Board.
Contents56811ForewordDavid Haigh,Chairman & CEO,BrandFinanceSector OverviewValuation AnalysisMost Valuable Brand: Pinq An InsuranceFastest Growing Brand Value:Nissay/ Nippon Life Insurance11182Brand to Watch:AllianzBrand StrengthAnalysisSustainabilityAnalysisBrandSpotlightAvivaPhoebeBarte, Group Brand Director2a品Brand ValueRanking(USDm)MethodologyOurServices@ 2025 Allrights reserved.Brand Finance PlcBrandFinanceInsurance1002025
The globalinsurance industryexpands: Top 100brands grow 9% in2025, powered bystrong U.S. growthS3.6bllon PingAn Insuranceretainstileas the world's most valuable Insurance brandbutAllianzclosing thegap94%growth: Nissay/Nippon Life InsurancealmostdoublesbrandvalueAAA+;PZU and China Life Insurance garnertopscores for brand strength, placing them amongsome of the world's strongest brands.U.S. brands dominate:One quarter of the top100 insurance brand value held by U.S. firms
ForewordThe global business and scape is constantly evolving, sh aped by economic shifts, technological ad vancements, and changing customer expectations.In this dynamicenvironment, strong brands continue to stand as key drivers of business success,enabling organisations to frentiate themseves, at trac byal customers,and build resilience in an increasingly competitive world.ortedby BrandFinance'slivers measurable value beyond. and retention - it enhances talent acquisition, investororganisational acility. In today's marketplace, a strong brandis not just an asset but a strategic imperativeDavid Haighnvestmentinunderstanding customenChairman&CEO.the Brand Strength Index has evolvedceptions of both functionalcrediblityBrand FinanceImodelis desianed to besuch asincreased demand, highermer advocacy.The insights gathered fromover 170.000reI sectors and 1 counties in thisyear'sGlobal500 report highlightimpo...
