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Hello!NeBOLTWelcometothe Bolt brandquidelines$249.99（introductionThese guidelineswillinstructyouonhowtouseourbrandidentityeffectivelytomake allbrand communicationsbook75% Wanand sound their best.This document will take you through:strategy,toneofvoice,logo,color, typography, art direction,Checkoutillustration,iconography,expressionscomponents, and product whichcometogethertomaketheBoltbrand.,BOLZ
BOLTTableofContentsintroduction422458StrategyllustrationToneofVoiceIconographyLogoExpressionsColorComponentsTypographyMotionArt DirectionContact
BOLTStrateau
BOLTOur brand mission, vision and archetupework together toquide our decisionmaking and influence everything we do atBolt. They help set the tone and directionof ourcreativework,sobe suretolinkbackto them asyoudevelopthe brand.
BOLTBrandmissionOurWhy.The ethosthatdirivesusdalyEmpowermerchantsto thrive independentlu,creating trusted shoppingdestinations for everyone.
BOLTAbilitytogrowwithout beingProvidingthetools, supportforcedtorelyonthemegaand insight theyneed.monopolies of the retallindustry.Empower merchantsto thrive independently,creating trusted shoppingdestinations for everyone.SafeandsecurecommerceMerchants,Shoppers,Creators,andmore.
BOLTBrandvisionOurWhatHow we workto achieve ourMissionIurnquest shoppersinto lifetime customers buproving how simpleandrewardingitis tobe known
BOLTLoyal,logged-inShoppers.Unknown, logged-out visitors,Turnquest shoppersinto lifetime customers buproving how simpleandrewardingitis to beknown.Distinctvaluetheglobalnetworkandindvidualmerchants-willprovideMerchants,Shoppers,Creators, and more.Ourbig challengeforbothMerchants andShoppers
BOLTBrandarchetypeOurWhat.HowweworktoachieveourMissionBoltisa Liberator.Amoral, risk-takingchamplion of the collective, freeingpeople fromthe bonds of current norms and expectations. Sti, Bolt showsleadership without being self-righteous and creativelydemonstrate ourtechnical prowess to unlock new possibilities
BOLTStrateaicterritory
BOLTStrategicterritoryTurn stress into successCheckout often causes e-commerce anxiety.AlessMerchants worry less, learning frommore first-than seamless checkout experience can causeparty data toimprove customerexperiences andabandoned carts.,fraud concerns,andgeneraltheiresults overtime.Shoppers worry less;frustration that canstop apurchase initstracksenjoying the effortlessness of a secure, logged-inBoltrelieves that burden,enabling shoppers to breeze,experience across more merchants and purchasingthroughcheckoutand consistently converting guestshoppersintoloyalaccountholdersforbetterBolt empowers a mutually beneficial relationship between merchants and shoppers, not interveningin the short term and long run. Checkout can not onlylike a self interested mlddleman. Whether you'rebecomeyourgreatest strengthforfirst-timecustomershoppingorselling,Boltisbuillt betterforyou-conversion, but a starting point for creatinga win-win, all aroundcustomersforlife.
BOLTTurnstressintosuccessFor MerchantsNo more feeling overwhelmed by the last step of theImplement the superior e-commerce checkoulpurchase proc...
