CORPORATE IDENTIFICATION STANDARDS MARATHON PETROLEUM CORPORATIONCORPORATE IDENTIFICATION STANDARDSSEPTEMBER 2015INTRODUCTIONThis manual contains the corporate identification standards for the Trademark of Marathon Petroleum Corporation (MPC), also referred to as the logo. Anyone utilizing the Marathon logo should reference this manual to maintain the integrity of the logo.The majority of examples throughout this manual utilize the Marathon logo or the Marathon Petroleum Company LP signature, however, these guidelines apply to Marathon Petroleum Corporation and all related companies when utilizing the logo. For usage guidelines of all other MPC trademarks and services marks, please contact MPC’s Graphic Services organization to ensure ongoing protection for and benefit from these marks.MPC Graphic Services has a variety of logo and company signature files in the correct proportions and formats to fit most needs. If you are reproducing the logo or you are working with a third party who is requesting the logo, please contact MPC Graphic Services to obtain the correct file format or go to www.marathonpetroleum.com/About_MPC/Corporate_Logos_and_Standards to download various logo formats.Guidelines governing proper corporate identification standards are set forth by Marathon Petroleum Corporation Policy Statement 13001. If you have any questions regarding a specific guideline or need guidance in handling a particular logo issue, please contact MPC Graphic Services. Alterations or variations to the standard guidelines are not allowed unless they are reviewed and approved by the Corporate Identification Committee.Thank you for your cooperation in maintaining the integrity of the Marathon logo.For questions regarding the corporate identification standards or to report cases of infringement and trademark misuse, please contact MPC Graphic Services at 419-672-3321.TABLE OF CONTENTSVISUAL IDENTITY - APPLIES TO ALL MEDIA LOGO ELEMENTS & COLOR SPECIFICATIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 HOLDING LINE, SHIELD & REGISTRATION SYMBOL . . . . . . . . . . . . . . . . . . . . . . .2 COLOR VARIATIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 FIDELITY OF FORM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 CONTRAST. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 BACKGROUND. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 CORPORATE SIGNATURES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ....
