Logos and Visual GuidelinesFEBRUARY 2011MICROSOFT PARTNER NETWORKMICROSOFT CONFIDENTIALFor Microsoft internal use only. Do not send material from this site to any third party. Materials herein are not for use by third parties, including but not limited to OEMs, DSPs, ISVs, IHVs, or resellers. Authorized vendors may use materials only pursuant to an express work request or agreement from Microsoft.MICROSOFT PARTNER NETWORKContentsIDENTITY GUIDELINES 2VERS I O N 3. 0 F EbRuA Ry 2011 © 2011 Microsoft Corporation. Microsoft Partner Network03 Strategy Key elements05 Our logo12 Color palette13 Color horizon blend artwork16 Color gradients17 Typography18 Photography Grids20 U.S. letter: Portrait21 U.S. letter: Landscape22 Narrow format23 Poster Applications25 Brochure: Photography26 Brochure: Gradient27 Brochure: Narrow28 Poster29 Banner30 Event signage Partner Logo and Competency Lockups33 Introduction to partner competency logo34 Competency lockups35 Partner relationship logo lockups Microsoft Cloud Accelerate Partner38 Introduction to Microsoft Cloud Accelerate Partner39 Visual identity elements40 Microsoft Cloud Accelerate Partner badge41 Color palette42 Typography Small business Specialist Logo usage Guidelines45 Introduction to Microsoft Small Business Specialist logo 46 Using the Microsoft Small Business Specialist logo47 Usage on business cards and stationery48 ContactMICROSOFT PARTNER NETWORKStrategyIDENTITY GUIDELINESINTRODUCTION 3VERS I O N 3. 0 F EbRuA Ry 2011 © 2011 Microsoft Corporation.Our vision and our promise The Microsoft Partner Network is a community borne from our continued commitment to serve the needs of our partners and help them reach their full potential.Our vision for the partner network is simple—we want to:• Provide opportunities for partners to develop and expand their business. • Provide expertise and resources that help partners better serve their customers. • Create passionate communities that spark innovation by connecting partners with one another. Working together, we continue to focus on creating innovative solutions that drive profitability and sustain competitive advantage..FrameworkAttributes Reliable, committed, passionate, innovative, and relationship orientedEmotional benefits Ease of doing business Care and understandingFunctional benefits Quality, expertise, low cost, high-performance solutions Access and transparencyDifferentiated solutions The network for creating connections, deepening capabilities, and serving customers betterOur identity is a visual articulation of our strategy: our promise, pillars, and attributes. Our logo and accompanying visual identity elements serve to bring this promise to life. To ensure the clarity and consistency of our message, follow these guidelines.As we continue to help build trusted and thriving relationships with our partners and customers, our visual identity will serve as a singular and powerful reminder...
