Western MustangsGraphic Standards ManualWestern Mustangs: Graphic Standards Manual2Table of ContentsIntroduction Maintaining a Strong Visual Identity 03Preamble 04Brand Overview 05The LogoAbout the Logo 06Junior Mustangs 07Clear Space and Minimum Size 08Usage Guidelines 09Colour PalettePMS, CMYK, RGB 10TypographyTypography: Benton Sans 11Typography: Aachen Bold 12Typography: BigNoodleTitling 13Photography 14StationeryOrdering Stationery 16Business Card 17Letterhead 18Envelope 19Applications of the LogoUniforms 20Merchandise 21Miscellaneous 22Glossary of Terms 23ContactInformation 24Western Mustangs: Graphic Standards Manual3Maintaining a Strong Visual IdentityThe Western Mustangs graphic standards provide support for professionals creating communications materials that present a clear and memorable impression of Sports and Recreation Services at Western University.The University community is encouraged to follow these guidelines developed by the Department of Communications and Public Affairs (Communications) in collaboration with Sports and Recreaton Services.Western Mustangs: Graphic Standards Manual4PreambleThe Western Mustangs logo is one of Canada’s most powerful intercollegiate brands. It is also the most important symbol belonging to the Department of Sports and Recreation Services at Western University. It is a prominent part of our identity and branding in the marketplace, which is managed by its proprietor Mustangs Sports Properties (MSP).All finished communication materials and products must show the Mustangs logo cleanly and plainly. The Mustangs logo must be integrated into the overall design and function of all communication materials. It must be reflected in all advertisements, promotions, events, competition apparel, merchandise and fixtures.The Mustangs logo is a registered trademark, exclusive to the Sport and Recreation Services Department (SRS). No person and/or organization may use the Mustangs logo or an image confusingly similar to it without written approval from Mustang Sports Properties within the Department of SRS at Western University.To submit a request, please contact: Therese Quigley Director, Sport & Recreation Servicestquigley@uwo.caWestern Mustangs: Graphic Standards Manual5Brand OverviewThe brand is “Western Mustangs.” Our brand promise is to engage the mind, elevate the spirit, and promote excellence, in all aspects of athletic and academic achievement. We value our traditions, but constantly innovate for a strong future - this sets the standard for how we communicate with anyone who interacts with the department of Sports and Recreation Services. We are a premier sports and entertainment brand that brings people together, and connects them socially and emotionally as a ‘Mustang’.The Positioning StatementWestern provides the best student experience among Canada’s leading research-intensive universities. Sports and Recreation Services is an integral compon...
