Oxford_SU-Guidelines_2017会员免费

Guidelines3 / 32 / 3Oxford SU – GuidelinesContents 1.0The logo 6 1.1 Versions 8 1.2 Colour 10 1.3 Clear space 12 1.4 Sizes 14 1.5 Placement 16 1.6 Misuse 18 1.7 Sub-brands 20 1.8 Co-branding 22 1.9 Pattern 24 2.0Colour 28 2.1 The palette 30 2.2 Tints 32 2.3 Combinations 34 6.0Icons 60 6.1 Supplied 62 7.0Applications 64 7.1 Stationery suite 66 7.2 Poster 72 7.3 Flyer 76 7.4 Cover 78 7.5 Merchandise 80 7.6 Wall graphic 88 7.7 Web banners 90 7.8 Email signature 92 8.0Tone of Voice 94 8.1 Describing Oxford SU 968.2 Introduction 988.3 Our tone 998.4 A few pointers 1008.5 Before and after 102 3.0Typefaces 36 3.1 Headline text 38 3.2 Body text 40 3.3 Exceptions 42 4.0Typography 44 4.1 Headline 46 formatting 5.0Image style 48 5.1 We are 50 5.2 We are not 58 4 / 5Oxford SU – GuidelinesHelloIntroductionThese guidelines have been produced for anyone using and implementing our new brand identity.We’ve made it as simple as possible whilst empowering you to apply your creativity to embrace a new confident brand identity.6 / 7Oxford SU – Guidelines1.0LogoThe logo is a key recognisable asset and should be used simply and consistently. Misuse of the logo will dilute the impact and effectiveness of communications.To protect the integrity of the logo, always refer to these guidelines and use the original master artwork files.1.1 Versions1.2 Colour1.3 Clear space1.4 Sizes1.5 Placement1.6 Misuse1.7 Sub-brands1.8 Co-branding1.9 PatternOxford SU – Guidelines8 / 9There are two versions of the Oxford SU logo. Version A has been created to feel like it has lots of energy with multiple forms emanating from the name. Version B is a quieter option with less forms above and below the name. There are no exact rules which version to use. Generally the version B (quieter logo) can be used on more ‘official’ documents, such as letterheads and invoices. Feel free to implement the version you believe is appropriate. The following pages explain how to use these logos.The Logo1.1 VersionsAB10 / 11Please note that the yellow logo should only be used for logo patterns.Refer to the colour section on pages 30–31 for specific colour values. Please also note that these rules apply for both logos.The specified logo colours are black, dark green, mint or pink. When colour logos are used on coloured backgrounds make sure that there is enough contrast for the logos to stand out. Use a whiteout version against an image.The Logo1.2 ColourOxford SU: GuidelinesOxford SU – Guidelines12 / 13There should be clear space surrounding the logo to maintain its visual integrity. The minimum amount of clear space is equal to the width of the letter ‘x’ within the logo.The Logo1.3 Clear spaceOxford SU – Guidelines14 / 15The Logo1.4 SizesMinimum sizeFor clarity and legibility, a minimum sizes have been set for both logos in print applications.Logo sizes on co...