BRAND PROTECTIONGUIDEGUIDE Final Version - February 2024 Organising Committee for the Paris 2024 Olympic and Paralympic Games - All rights reserved © 2024IntroductionThis guide is intended for the general public.It aims to provide advice and information on:• Olympic and Paralympic Properties;• Brands belonging to the Organising Committee for the Paris 2024 Olympic and Paralympic Games (Paris 2024);• and the assets belonging to Paris 2024; hereinafter referred to as the “Paris 2024 Games Properties”.This information document does not constitute a license, a legal document, or a confirmation or denial that any activity infringes any right related to the Olympic and Paralympic Games. Consequently, any person wishing to use Paris 2024 Games Properties is responsible for ensuring the compliance of the intended use.This guide is drafted in accordance with the IOC’s guidelines.Enjoy your reading.The Paris 2024 team.2PARIS 2024PARIS 2024CON TENTS301.THE PARIS 2024 OLYMPIC ANDPARALYMPIC GAMES041.1. The Olympic and Paralympic Games051.2. Vision of Paris 20240602.GENERAL FRAMEWORK0803.THE ROLE OF PARTNERS AND THE IMPORTANCE OF PROTECTING THE PARIS 2024 GAMES’ PROPERTIES1104.OLYMPIC ANDPARALYMPIC PROPERTIES144.1. Visual elements154.2. Verbal elements1905. LEGAL PROVISIONS205.1. Counterfeiting215.2. Unfair competition and parasitism:“ambush marketing”235.3. Examples of “ambush marketing”2401.The Paris 2024 Olympic and Paralympic Games4CHAPTER 01CHAPTER 0145PARIS 20245The Olympic Games11,238 athletes206 NOC*306 events32 sports46 disciplines10 million tickets36,000 volunteers4 billion TV viewers *NOC: National Olympic CommitteeThe Paralympic Games4,328 athletes159 NPC**528 events22 sports24 disciplines3.4 million tickets2.15 million spectators5,271 accredited media5,110 hours of TV broadcasts**NPC: National Paralympic CommitteePARIS 2024The Olympic and Paralympic Games, the largest sports event in the worldUniversal events, the Olympic and Paralympic Games are a sporting ideal not only for athletes but also for millions of spectators and TV viewers. They are indisputably the largest sports events in the world. These figures (from the Rio 2016 Olympic and Paralympic Games) are proof of this.PARIS 20246PARIS 2024VisionThe Paris 2024 vision is the project’s DNA: it defines the aspirations of the committee and the stakeholders for the Paris 2024 Olympic and Paralympic Games. It meets three objectives: 1.Provide the common strategic basis on which each of Paris 2024’s departmentswill base their objectives and decisions.2.Act as a guideline for the actions led by Paris 2024 and its Partners inthe frame of the Olympic and Paralympic Games. 3.Provide a tool to inspire the in-house teams and promote projectsimplemented externally.In particular, through its standards of excellence, the vision helps to guide creation whilst also placing it within the reach of all.VisionOne belief: sport changes ...
