The Ram BrandKey Visual Elements and Usage Guidelinespage 2Ram Brand Mark Key Visual Elements and Usage Guidelines | December, 2014Contents 3 Ram Brand Mark 4 Ram Brand Mark Guidelines 4 Area of Isolation 5 Rules of Use 6 Trademark Ownership Statement 7 Use of Ram Brand Name 8 Use with Product Logos or Names 9 Use with Other Logos10 Brand Artwork11 Brand Mark Colors12 Glossary13 Contactspage 3Ram Brand Mark Key Visual Elements and Usage Guidelines | December, 2014The Ram brand mark is a specially designed and distinctive graphic image. Any alteration weakens its impact and value; modifications to its style, proportions and letterforms are not permitted. The brand mark must be used correctly, in its original form, and only authorized, digital artwork may be used for reproduction.There is a vertical and a horizontal version of the Ram brand mark. The presentation of the Ram brand mark is displayed in Ram Black. (Refer to page 12 for more information on the Ram brand mark colors.) The Ram brand mark consists of both the Ram brand logotype and the Ram brand badge. The use of the Ram logotype or badge separately on communications, advertising and promotional materials is not permitted.* The Ram brand name and brand mark are valuable corporate assets, and are protected by law. Any commercial or non-commercial use of the Ram brand name, brand mark, or brand logotype by any entity outside FCA US LLC requires the prior written approval of the FCA US LLC Legal Department.Ram Brand MarkThe brand mark consists of both the Ram brand logotype and the brand badge.* It is permissible for the Product Design Office to separate the logotype and brand badge on the product.brand markbrand logotypebrand badgepage 4Ram Brand Mark Key Visual Elements and Usage Guidelines | December, 2014Area of IsolationA cardinal rule for the display of the Ram brand mark is the area of isolation or free space. No extraneous elements such as text, photographs, graphic images, or the outside edge of the brand mark’s display surface may encroach within the area of isolation. The area of isolation preserves the legibility and visual impact of the brand mark.The area of isolation or free space for the Ram brand mark is equal to the height of the “R” in the “Ram” logotype, (1R), as illustrated. Brand Mark GuidelinesIn the horizontal mark, free space is equal to the height of the “R” in Ram.Free space = 1RFree space = 1RIn the vertical mark, free space is equal to the height of the “R” in Ram.page 5Ram Brand Mark Key Visual Elements and Usage Guidelines | December, 2014Rules of UseThe Ram brand mark is not to be combined with another graphic element, e.g., text, illustration or logotype.The Ram logotype may not be used in headlines or text.Recognition of the Ram brand’s company origin may be accomplished through use of a statement or tag...
