TFE-Guidelines-March_2015会员免费

Brand Guidelines March 20152Our brandIntroductionA distinctive new approach to the transport infrastructure of Edinburgh deserves a bold new look. A whole new brand platform has been developed for ‘Transport for Edinburgh’ which has a fresh, future-focused face to show the world.A strong brand is one of the most valuable assets an organisation owns. To make it truly powerful it needs to be applied consistently so anyone dealing with Transport for Edinburgh knows who we are and what we stand for. Everyone has a part to play in doing this and bringing our brand to life. These guidelines are to help you represent our brand consistently.34Asset overviewTransport for EdinburghA snap shot of the core elements toolkit.TypefacesLato BlackABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz (&@£$%!?)1234567890Lato BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz(&@£$%!?)1234567890Lato RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz(&@£$%!?)1234567890Lato LightABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz(&@£$%!?)1234567890Lato hairlineABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz(&@£$%!?)1234567890Colour palette overviewPrimary / Secondary coloursTransport linesRepeat patternIconographyPhotographyTransport mode coloursBusesTramswww.sucaifu.com5Our logoTransport for EdinburghOur logo has two basic elements. The roundel1 formed to create an abstract route map that connects different modes of transport, and the logotype2, which is the name ‘Transport for Edinburgh’.12Note You must always use master artwork when reproducing the logo.www.sucaifu.com6Our logo variantsTransport for EdinburghLandscapeVerticalStacked logotypeNote You must always use master artwork when reproducing the logo.www.sucaifu.com7Exclusion zone / Minimum sizeTransport for EdinburghExclusion zone To ensure the logo has maximum impact always keep the area around it clear. This space is called the exclusion zone. The exclusion zone protects the logo from other visual and graphics elements. The exclusion zone is derived from the height of the roundel as illustrated.Minimum size To maintain legibility, the Transport for Edinburgh logo should never be reproduced any smaller than 45mm.45mmwww.sucaifu.com8UsageTransport for EdinburghTo maintain consistency there are a restricted number of colour variants for the Transport for Edinburgh logo. Do not introduce new colours or colour breakdowns.The logo may appear on an image, vignette or �������������������������������������������������������������������������������������������contrast for the logo to retain its presence on the page. Backgrounds should be uncluttered and observe the exclusion zone rules.Note You must always use master artwork when reproducing the logo.Transport mode colourswww.sucaifu.com9Our coloursTransport for EdinburghPrimary colourOur primary colour is Pantone Cool Grey 11. Always use the...