Wasa LOGO GUIDELINEversion 1_17102019 sINDEX01. PRIMARY LOGO Primary Logo Primary Logo - Colors Primary Logo - Getting It Right Primary Logo - Don’ts Primary Logo - Monochrome Logo Primary Logo - Light Background Primary Logo - Packaging Primary Logo - Digital 02. SECONDARY LOGO Secondary Logo Secondary Logo - Dark Or Photographic Background Secondary Logo - Adv Communication Secondary Logo - Tray03. TRANSPARENT LOGO Transparent Logo Transparent Logo - Applications456789101113141516181901. PRIMARY LOGOWASA BRAND GUIDELINE l 401. PRIMARY LOGOWASA LOGOThis is our logo a stylised wheatsheaf withour name inside.It’s blue and yellow of course, representingour Swedish heritage, and the shapes of the grains are free-formed to look just as nature intended.Use of the Pantone version of the logo is recommended wherever it is possible to print with special colors.The corresponding four-color version (CMYK) must be used where it is not possible to print special colors. RGB colours must only be used on the Web and in digital multimedia presentations. The use of the RGB version for printed applications is strictly prohibited. UNCOATED colors must be used for uncoated supports (e.g. matt finish). P.294 CP.123 CC100 l M69 l Y7 l K30R0 l G47 l B108002F6C The colors of the Wasa Logo are:PANTONE COATEDP.2945 UP.115 UPANTONE UNCOATED (alternatively for uncoated supports)01. PRIMARY LOGO - COLORSCMYKHTMLRGBC0 l M19 l Y89 l K0R255 l G199 l B44FFC72CCMYKHTMLRGBWASA BRAND GUIDELINE l 5CLEAR SPACEUse our logo confidently and consistently.Note that you need a clear space at the top, left, right and bottom. The space should be at least theheight of “w” in wasa.An exception is made for packaging where, for reasons of space, this rule may not be applied.Crop is not permitted.In print, make sure the logo is never less than 21 mm wide. MINIMUM DIMENSIONThe Barilla logo may not be less than 21 mm (print)NAME ONLY VERSIONWhere there is limited space (e.g. front of outercase or merchandise).It is possible to use the logo only in the indicated colors.When you need to use a logo smaller than 21 mmplease remove ”SINCE 1919”. 21 mm01. PRIMARY LOGO - GETTING IT RIGHTP.123 CP.294 CWHITEWASA BRAND GUIDELINE l 6Do not use on a dark backgroundDo not crop the logoDo not recolour the logoDo not distort the logoIt’s really important not to alter the logo.Here are a few examples of things you should avoidDON’TS01. PRIMARY LOGO - DON’TSWASA BRAND GUIDELINE l 7For Monochrome logo use Pantone 294 C.In exceptional circumstances, the logo can be printed on 100% black. Used only when printing is restricted to 2 colors(e.g. pallet).Nei casi in cui sia necessario utilizzare un solo colore per la stampa si potrà utilizzare il logo monocromatico.Blu Pantone 294 C.Nel caso in cui non si possibile stampare a colori si potrà utilizzare la versione monocromatica in nero.01...
