omio口大鱼NowNext2025-2026TravelReport
ForewordTravelhasshifteddramaticallyinrecentyears, from notravelrel, andnowinto aneweraofintentionaltravelWhadispeople'sdeterminationto explore.Thedesiretotrstrong aseverand,althoughitisn'talwauseasu.trovelledetofind a way.uGovto createtheseconddonofourNowNext'25TravelReport.BycombiningsiahtswithOmio'sowndata. we'vebuilt aclearsvalue todayand what they'llseekoutionfordetermined, tech-savvynewdestinations,planconfidence.Byremovingorystepofthe process, wecontinuetotransform travelinto aseamless, modernexperiencethatempowerspeopletoexploretheworldnowandinthefutureVeronicaDiquattroPresident of Consumer and Supply BusinessEuropeNowNext'25TravelReport02
MethodologyOmiodeveloped theNowNext'25Reportinpartnershipwith YouGov a renowned international online researchdata group. Total sample size was 10,555 adults inAustralia, Brazil, Germany, Italy,Japan,Spain,theUKand the USA,ofwhich9373 said they were verylikely/fairly likely/not very likely or didn't know if they wouldtakeaholidayorleisuretripinthenext12months,Fieldwork wasundertakenbetween6and25August2025.Thesurveuwascarriedoutonline.Thefigureshavebeengiven an evenweightingfor each countrytoproducean'average'value.Thefullreportisbasedonthose whoarelikelytotravel/notverylikely/didn'tknow(excluding not atallikely).,Additionallu,thereportincludesproprietaruOmicuserdata.YouGovNowNext'25TravelReport03
Themes001.WorldwideWoe02. DealorNoDestination03. LoveEUMore04.WorldofMouth05.Beach,Please06.Overtourism&Out07.CapitalLosses08.TheGender(Off)Balance09.GenerationZealousNowNext'25TravelReport04
WorldwideWoeTheworldisahot messright now,and that'shaving a significant impact onhowpeople travel.69%of thosewhomaytake aholiday in thenext12months(excludingthosewhosaidnot at alllikely)sayglobaleventswill affect theirfuturetravelplanning.However, it's not all doom and gloom, as travelintent isn't going anywhere. Omio data showsthat bookingspertravellersince2023 areupby15%,Additionally, the surveyshows that30%(amongst those who may take a holiday in thenext 12 months)want totravelmoreoften.Nowxt'25TravelReport05
WorldwideHow travellers planto stay safe inWoe2026...33%will prioritisesafe and stabledestinations.26%25%will avoidcertain regionswill be moreelectiveoror countries,cautiousaboutdestinations,
DealorNoDestinationWithrisingliving costs, frequenttravelhasbecomemorechallenging-but not impossible38% of consumers will prioritise travel above anyothernon-essentialspendingFromgoingoff-season(28%)toplanning inadvance or morecarefully (27%), thesedetermined travellers arepros at finding thebest deals or planning more flexibly(31%) toensure they canget away. The new"TravelThrities'typeis here for the duration.
Dealor NoDestinationComparedto2024, Omiodatashowsa14%increase in people booking flights and busesatleast two months ahead. ..Al-lert:35%of travellerswillconsiderusing Al tofind thebest traveldealsNowNext'25TravelReportO8
Love EUThe world'slove affair withEuropeissettocontinue. However,next yearwill seeEuropeans prioritising their own continentMoreoverdestinationsfurtherafield,AlthoughBritsmight nolongerbe EU...
