pWcFHSWORLDAl at the heartof tourism andhospitality-poweringpersonalisation.efficiency and growth
Table of contents01Executive summary&key findings0,古巧02 Asectorin transformation-challenges and opportunitiesin tourism and hospitality03 Surveyfindings:Aneed forbetterintegration04 Avoiding the pitfalls: What not to do when implementing Al05 Whatdo leadersin tourism and hospitalitv need to think about?ReferencesAboutus
pwC01|Executivesummar01Executivesummaryredefining how the tourism and hospitality ndustry competes, operates andA strategic en abler of competivenes. Alis driving efficiencgy, ustainabilty and innovation acrosste secror-transforminglegagy systems, anticipating guest preferences andoptimising performance in realcally to visitor needs, enhance resource management and deliver seamless intuitive and memorableexperiences.contisare rapldy apbyin .Aad smar gialo elevatevistorexperiences and trengthen tourism andspit ality'sshare of GDP from 3%asagloballeaderin Al-poweredusing data and digital tools to enhance the tourismyurism and hospitality secto, and strengthen sustainableo better understand the pace and direction of this transformation, PwCality organisations across the region - representing hoteThe findingsrevealasectorinmotion,where Aladoption isadvancingbutuneven:camines the currentstateofandYet, only91%85%3%arertmeasurableoscalineaveachievedrpiloting orgains in costsavingsfull-scaleAI solutionsusingAtandefficiency.implementation.evenue growth andThe mainobstaclesAcrosthe tourism and hospitalitytem, Al'simpact spans four criticalAI talent shortagesirastructure, human resources andpanagement-allconverging ona85%73%64%single strategicoutcome: reputation.
01|ExecutivesummarypwCTheinsightsfrom thisstudyformthebasis ofaclearand actionable roadmapfor Al adoption acrossthree key stakeholder groups:Policy and destination stewardshipGovemments, regulatorsand DMOsshaping national tourism strategies.OperatorsHotels, investors and managementcompanies leading on-the-groundtransformation.ielloIntermediariesandenablers,Travel agencies and digital platforms,connectingserviceprovidersandtravellers.rism and hospitalitysectorheadstoward2030Alstandefuture of Alin tourism liesnot inbutin amplfyingit-blending automation withnore meaningful, memorable experiences
mIExecutivesummaryPwcKey findingsWidespread adoption,oommitedscale91%685%of surveyresondens areplotng or.lreadyreportmeasurableusingAl,yer only3%6haveachievedfulprovements inenterprse wide implementation-highighting,cost savings andsignificant potentialforscaling.operationalefficiency,SkillsInfrastructureOchallengesaeap73%685%cite ashortage of employeesfacedifficultieswithAlexpertiseorntegratingAlxperience in managingtoolswithoutdatedtechnologysystems,concerns64%6press ongoinghallenges related toguest dataprotectionand regulatory compliance,FocusediInVestment74%6 oforganisations now haveedicated Al budgets, signallingshift fromexperimentation tostructured, strategic adoption.
102|Asectorintranstormation-dallenges and opporturites intourism and hospltalityPwc02A sector in transformat...
