BOGALTAGAMMAcrEATivITAeCUTUrATALIANA2019 True-LuxuryGlobal ConsumerInsight6th EditionMilano,April17h2019
BCG-Altagamma True-Luxury Global Consumer Insight 2019 study: 6* Edition12.000+~E39K10SixthEd.2019Respondents1Averagespend2Largestworldwide luxuryMarkets1covering~85%ofTotalluxurysalesvalue,FifthEd.201812,000+~E37K+1,000 in ChinaAveragespend+1,000 in USFourthFd.201712.000++1,000 in China~E36KAveragespend+1,000 in US1.Begun monitoring Indian consumers (1,00)2.Includes porsonal and expeBCG-Alag mma True Luxury Global Consumer InsightSurvey Dec 18/Jan 19(12K+ respondents in10 countries)BCGSATAGAMMA
BCG expert partner network ready to discuss in every large marketthe outcomes of True-Luxury Global Consumer Insight 2019NicolaFilippoOlivieSebastianChristineBianchBogerBartonAbtanGuillaumJavierOlofChristinaJeffreyeCharlinDarpoymergreShaddixRobbinMitchellDrakeWattenEuropeAPACMikiWillersdorNorthTsusakAmericaBharatKhandelwat LuiHemantKalbagAbheekHolgerSinghiGottsteinBCGATAGAMMA
Luxury market has reached ~920 Be in 2018, with 4-5% annual expectedgrowth until 2025CategoryGenerationNationalityTrue-Luxury ConsumersPersonal luxury reachedMillennialspredictedtogrowChinacontinuestobetheTrue-Luxuryconsumers,the330Bein2018expected tofrom-32%to~50%ofdriving force, makingupfocus of BCG-Altagamma study,growin2018-2025at~3%personalluxurymarketby~33%of the market andgenerate-30%ofgloballuxurydriven by accessories and2025.130%of2018-25marketexpectedtoriseto~40%market,or278Be andexpectedcosmeticsgrowthexpectedtocomeby2025toreach395Beby2025from MillennialsExperientialluxury75%of the2018-25Largestcontribution togrowthreached590Be in2018,Gen Z represents today onlymarket growthexpectedcomingfromStatusSeeker, Litteexpected togrow faster~4% of personal luxury, buttocomefromChineseat~5%have a clearlydifferentsetTrue-Luxuryconsumersof behaviors & values thatnew form of creativity inbrandsshould bettermonitorproducts&brandsand understand(i.e.Buy>collaborations, > influencedMegacitiers,expression of therby sustainability,...)global millennial tribe, continue,Source:BCGLuxuryMarketModelto growBCGATAGAMWA
purchaseitems from collaborationsPurchasevs.60%Millennialscollaborationvs.50% overall True-Luxuryconsumersconsider resale value when purchasingGrowthluxury goods57vS.50%Millennialslever forVS.44%o overall True-Luxury2nd-handGenZconsumersinfluenced by sustainability whenhave a uniqueInfluencedmakingpurchases649gvVS.64%Millennialsset of behaviorsbyVS.59% overall True-Luxury and values, andsustainabilitconsumersbrands shouldMighusesocial media to interact with luxurystartsocial95%brands, bloggers or social media peers,understandingmediaregardingnds and productsvS.92%Millennialsthem betterinteractiovs.81%overallTrue-Luxurybows untially shited spending from Embracefast fashion, niche or sports brandsmix&VS.52%Millennialsmatchvs.46%overallTrue-LuxuryconsumersBCGAAITAGAMMA Source: BCG-Altagamma True-Luxury Global Consumer Insight Survey DeRYGLORALCONSUMER18月Jan19
Today's True-Luxury consumers characterized by 12 behavioralsegments, with greatest growth in #Littleprince.Status SeekerandFashionistaTrue-Luxury consumer...
