Terrier新MaisoFRANCEFOREVERLIMEFLRVOUROX
CONTENT目录(1HAVEINSIGHTINTOAIDEA市场洞察+TA洞察+需求洞察导出本次营销主题(2)G0VIRALONTIKTOK缩短决策流程在抖音上快速传播(4)SEEDING
我是谁?我的优势是什么?INSIGHT&IDEA洞察创意喜欢我的是谁?TA们对什公感兴趣?(1)
WHOAMI?我是谁?一款非凡口感天生浪漫的巴黎气泡水多元风味源自南法成分纯粹健康气泡口感非凡
MYSTRENGTHS与其他竞品相比，我的优势是?比起普通气泡水的功能价值，我们提供更多的情绪价值功能价值巴黎水元气森林喜小茶奈雪情绪价值屈臣氏泰象“数据源自艺恩数据《气泡水市场社媒营销数据洞察》
WHOISTAINCHINA?喜欢我们的是谁?IA们是25-3发、在一线/新一线城市居任的精致年轻人主流平台２５－３５岁内容创作者占比”700小红书25-35岁创作者其他25-35岁创作者其他“数据源自CNNIC《中国互联网络发展状况统计报告》
WHOISTAINCHINA?喜欢我们的是谁?ITA们是一群年轻有活力的内容创作者,酷爱创意和惊喜，爱用影像和文字记录生活中的小确幸Chinese consumers are younger and more energetic, and many of them are content creators, like blogger, KOL, marketersphotographer, video producer, artist etc.Blogger/KOLMarketersPhotographer/ArtistOvideo producer
WHATISTANEEDS?TA们需要什么?TA们需要更多的情绪价值和独特惊喜的生活体验They needs emotional benefit and experience more than ever, new and exciting life/brand experiences can makethem teel extraordinary, then share a post or become a social topicTA们需要灵感和激情TA们愿意为情绪溢价买单TA们需要随时记录惊喜话题#人生需要Passion超过７亿用户每天在截止目前抖音浏览量38亿次泡泡玛特ip爆火网络去年实现营收140亿TikTok上花费超过2小时小红书相关笔记达25w
Communication StrategyTer"or本次沟通策略以创意传播用惊喜种草新malsonterrieyMaisonwaisonferrienFRANCEortlenFOREVERShowthem MP' smagicexperience to shakeFOREVERLIMEconsumer'smindLVCHEEvia mixed reality creatives.青柠味气泡水含气风味饮料含气风味饮料养家馆
COREIDEAWake up endless possibilities every where随时开启无限惊喜Maison Perriermake every ordinary day become a fullof possibilities exciting dayYoung consumer love and share exciting life experience;TCITIO
Wake up endless possibilities every where,随时开启，无限惊喜MidAug.Sept.MidAug.Oct.CreateBuzzDrive EngagementDriveSalesShock consumer's via OOH andExciting ideas everywhereExcitingexperience everwwhere ifvoutrvMR(Mixed Reality) creative videdTilktokArtistMRvideodriveUGOSpecialdrinkmenuand GWPMR videoSummer special drinks /lightening./MP coasterOOH eventTiktokartistUGCMRvideoKOL seedingGWP青理柠税茶亚克力发光杯垫骨超气池水请理苏乐菱
SEEDINGPART灵感特调Option1绝美颜值特调Option2便利店方便特仪Option3 ins风热门潮饮Option4细节局部特写(4)。
Option1绝美高颜值特调在冢头现饮品自由,这杯特调让我灵感并发以巴黎小彩罐为基底酒，花式DIY不同绝美特饮,，拍照记录都上镜Strawberry草莓茶斯白朗姆的好喝特调龙舌得出（气泡版JILASUNRISE菠萝荔枝Highball亿100:19
Option2便利店方便特饮引打工人下班的微醺时刻!便利店特调万能公式下班METIME的松弛感，在便利小店无门槛随手调出气泡特饮，记录生活小确幸便利店调酒少女心事加州海滩:00701:04
Option3ins风热门潮饮谁能把绝今复最火的InS风气泡水呢:ins、TK、小红书上最火的热门饮品复刻，独一无二的网红饮品体验金鱼气泡水凯旋门还是麦门网红INＳ店奶爆椰咖
Option4细节局部特写[拜托!这气泡超好看的好吗!放大气泡或者气泡里的水果细节，吸引用户点击探索02:43
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