2026房地产品牌25强-Brand Finance

Real Estate 252026 The annual report on the most valuable and strongest real estate brands Our teams have experience across a wide range of disciplines from marketing and market research, to brand strategy and visual identity, to tax and accounting. Unique combination of expertiseBrand Finance, a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales, is the first brand valuation consultancy to join the International Valuation Standards Council. Our experts crafted standards (ISO 10668 and ISO 20671) and our methodology, certified by Austrian Standards, is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the world’s biggest brands to the test every year. Ranking brands across all sectors and countries, we publish over 100 reports annually. Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of 'bridging the gap between marketing and finance'. For 30 years, we have helped companies and organisations of all types to connect their brands to the bottom line. Bridging the gap between Marketing and FinanceAbout Brand FinanceThe world's leading brand valuation consultancyFor business enquiries, please contact:enquiries@brandfinance.comFor media enquiries, please contact:press@brandfinance.com+44 207 389 9400www.brandfinance.comBrand Finance Real Estate 25 2026brandirectory.com/real-estate 3© 2026 All rights reserved. Brand Finance Plc.ContentsForeword 5David Haigh, Chairman & CEO, Brand Finance Sector Overview 6Valuation Analysis 9Most Valuable Real Estate Brands 2026 10Fastest Growing Brand Value: Welltower 12Brand to Watch: Host Hotels & Resorts 13Brand Strength Analysis 14Commercial Real Estate Brand 17 Value & Strength Analysis Regional Analysis 20Brand Spotlight 24JLL 25Siddharth Taparia, Global CMOROSHN Group 28Waseem Khashan, Acting Group Chief Marketing & Communication Officer,Brand Value Ranking (USDm) 31Real Estate 31Commercial Real Estate 32Methodology 33Our Services 39 + Poly Development claims top spot as most valuable real estate brand for the first time + Welltower emerges as fastest-growing real estate brand of the year + Host Hotels & Resorts: New entrant and a Brand to Watch as brand value rises 17% to $998 million + Country Garden climbs up to become the strongest real estate brand, Vinhomes and JLL move up to ranks second and third strongest respectively + CBRE, JLL, and Cushman & Wakefield lead recovery in commercial real estate services sector + Global real estate market shows mixed performance as structural shifts reshape brand value dynamicsDown 14% to $54.9 billion: Real estate brand value under pressure as capital, sustainability and AI redefine competitive advantageBrand Finance Real Estate 25 2026brandirectory.com/real-estate 5ForewordDavid Haigh Chairman & CEO, Brand FinanceThis year ...