Peach Man蜜桃男⼦企划BLUECITYXXINI2023/11BLUECITY商业战略部合作结案回顾
DESIGNcontents⽬录2023/03YEAR01 合作数据This is a project that uses the hot spots of monkeypox safety prevention and control events to explain marketing, uses the hot spots to target lgbt groups for precise marketing, and appears in the impression of lgbt groups with a warm brand image.. Pink peach man Combined with the characteristics of the hot spots themselves and the strong association between the product, the early marketing output is carried out, and the product is symbolized by "peach". xini products deeply implanted in the minds of consumers02合作亮点03合作复盘与建议
PEACH MAN2023/10KOL⽂章浏览PV：30w+总曝光：5000w+点击量：71w+CTR：1.4%趣味条漫全⽹阅读量：5w+整体传播效果
PEACH MAN双平台话题浏览：60w+2023/10话题参与量：2W+电商⻚跳转转化UV：134,723双平台话题互动：5w+整体传播效果公众号热度：2W+联名礼盒发布数量：200+
项目名称上线日期媒体名称内容形式广告形式落地页话题曝光量天猫曝光量小程序曝光量微信公众号阅读量西尼破圈花路项目2023/10/30淡蓝微信公众号文章趣味条漫---22,000 2023/10/31Blued硬广开机图【静态】702,581 1,024,290 --首页-顶部Banner1918,589 ---首页-原生第四位-1,031,156--硬广【运营位】发现页顶部Banner4,121,250 ---发现页-信息流推荐【第十五位】3,181,108 ---发现页-超话置顶位2,106,823 ---翻咔硬广【运营位】发现页顶部Banner1,506,812 ---2023/11/1Blued硬广开机图【静态】-708,309--首页顶部Banner1-1,146,459--Blued硬广【运营位】发现页-超话置顶位2,089,541 ---硬广【运营位】发现页-话题气泡12,467,139 ---2023/11/2Blued硬广首页顶部Banner1-708,426--首页-原生第四位-903,099--硬广【运营位】发现页-超话置顶位2,115,674 ---2023/11/3Blued硬广首页顶部Banner1-730,340--硬广【运营位】发现页-超话置顶位2,100,632 ---2023/11/4Blued硬广首页顶部Banner1--729,946 -首页-原生第四位--561,863 -2023/11/5Blued硬广首页顶部Banner1--1,244,016 -2023/11/6Blued硬广首页顶部Banner1--590,038 -首页-原生第四位--442,224 -2023/11/7Blued硬广开机图【静态】--700,061 -首页顶部Banner1--598,704 -2023/11/8Blued硬广开机图【静态】--794,426 -首页顶部Banner1--448,804 -首页-原生第四位--289,136 -2023/11/9Blued硬广首页顶部Banner1--1,106,958 -2023/11/10Blued硬广首页顶部Banner1-604,250--首页-原生第四位-419,312--2023/11/11Blued硬广开机图【静态】-777,111--首页顶部Banner1-1,015,879--2023/11/12Blued硬广开机图【静态】--825,582 -首页-原生第四位--273,143 -2023/11/13Blued硬广开机图【静态】--879,525 -首页顶部Banner1--864,129 -2023/10/31-2023/11/13Blued内容KOL种草内容301,654 ---翻咔内容KOL种草内容19,862 ---西尼破圈花路项目-数据汇总
西尼&Blued-破圈花路项目-首页Banner1数据日期媒体名称广告位广告形式投放项目预估曝光预估点击广告曝光广告点击CTR2023/10/31Blued首页顶部Banner1Banner西尼800,000 4,000 918,589 4,774 0.52%2023/11/1Blued首页顶部Banner1Banner西尼1,000,000 5,000 1,146,459 5,776 0.50%2023/11/2Blued首页顶部Banner1Banner西尼500,000 2,500 708,426 3,709 0.52%2023/11/3Blued首页顶部Banner1Banner西尼500,000 2,500 730,340 3,748 0.51%2023/11/4Blued首页顶部Banner1Banner西尼500,000 2,500 729,946 3,941 0.54%2023/11/5Blued首页顶部Banner1Banner西尼1,100,000 5,500 1,244,016 6,794 0.55%2023/11/6Blued首页顶部Banner1Banner西尼500,000 2,500 590,038 3,207 0.54%2023/11/7Blued首页顶部Banner1Banner西尼500,000 2,500 598,704 3,501 0.58%2023/11/8Bl...
