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2024大众汽车集团品牌报告(定位、战略规划、业绩等)会员免费优质

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INTERNAL

INTERNALVisionWe’re the CORE of VW Group The most desirable brands for our customers. With top technology at competitive costs.MissionThe CORE Community Strong brands, one efficient and effective engine.24PlantsEmployees200,000Model rangesin Europe>50

INTERNALFocus on costs & capital efficiencyClear differentiation across brandsSynergies, impactas a brand groupNew governance with clear responsibilitiesStrategic priorities

INTERNALŠkoda in VietnamNew KodiaqBus FestivalID.Buzz LWBNew TiguanID.2allDarkRebelTavascanHighlights in 2023CUPRA DarkRebel, CUPRA Raval – Concept cars, not for sale yet

INTERNALŠkoda SuperbVolkswagen Passat Synergy family BETA+Our first lighthouse projectPassat Elegance 2.0 l TDI SCR 110kW (150PS) – Power consumption in kWh/100 km: combined 5.4-5.0 l/100km; CO₂-emissions combined in g/km: combined 143–131 l. Information on consumption and CO₂ emissions, shown in ranges, depends on the selected vehicle equipment.

INTERNALTomorrow 10 a.m. Concept cars, not for sale yetOur next big milestoneSynergy family Small-BEV

INTERNAL6+Core DriverCulture & GovernanceAdapt our culture and governance to tackle the future+Optimization Sales CostsSales costs reduction & new sales formats#5Time-to-marketFaster in hardware and software#3GrowthVolume growth to profit from scale effects#6Competitive Cost StructuresMatch cost structures of the competition#4Competitiveness EVSoftware, Battery, Architecture, platforms#1Reduction of ComplexityReduction of software variants#2

INTERNALBrand Group CoreFinancial performance+19%FY 2022 1 vs. FY 2023Vehicle Sales 2[mill. units]Sales Revenue[€ bn]Operating Profit 3[€ bn]RoS 3[%] Net Cash Flow[€ bn]4.14.820222023113.8137.8202220234.07.3202220233.65.3202220231.15.620222023+21%+80%+1.7pp.1 previous year adjusted (IFRS17)3 before special items2 without China business

Region mixProduct mixInflationHeadwindsBasis 2022 / 2023Target202610 bn. EUR

Basis 2022 / 2023Target2026

Basis 2022 / 2023Target2026

••••

•••••

We are going to make the VW brand shine again!BrandProductsCustomersFinancial and entrepreneurialresilience

Golf GTI – Near-production vehiclePassat – Near-production vehicleID.7 Pro – Power consumption in kWh/100 km: combined 16.3-14.1; CO₂-emissions in g/km: combined 0.ID.7 Tourer Pro – Power consumption in kWh/100 km: combined 16.8-14.5; CO₂-emissions in g/km: combined 0.Information on consumption and CO₂ emissions, shown in ranges, depends on the selected vehicle equipment.

AmarokAtlasTalagonID.6 XThe vehicles are not sold in Germany.

ID. BUZZ LWBID.7ID.7 TourerEntry-level E-VolkswagenID. 2all SUVVW/Xpeng IVW/Xpeng IIA-Main SUVeID.4 PAID. 2allConcept car, not for sale yetID. GTI ConceptConcept car, not for sale yetID.7 Pro – Power consumption in kWh/100 km: combined 16.3-14.1; CO₂-emissions in g/km: combined 0.ID.7 Tourer Pro – Power consumption in kWh/100 km: combined 16.8-14.5; CO₂-emissions in g/km: combined 0.Information on consumption and CO₂ emissions, shown in ranges, depends on the selected vehicle equipment.

Near-production vehicleID.7 Tourer Pro – Power consumption in kWh/100 km: combined 16.8-14.5; CO₂-emissions in g/km: combined 0. Information on consumption and CO₂ emissions, shown in ranges, depends on the selected vehicle equipment.

We are going to make the VW brand shine again!BrandProductsCustomersFinancial and entrepreneurialresilience

Performance ProgramReducing variants for lesscomplexityMaking processes and structuresleaner and fasterLowering product costs(MQB and MEB)…NAR / SAMregionsTechnicaldevelopmentVehicleproductionSalesAdditionalbusinessfieldsQualityAdministrationMaterialcostsProducts

Our priorities for the coming months:

INTERNAL6+ Core Drivers The acceleration layer for the Brand Group CoreOur new productsSuccessful launch of all brands’ new products2024CommitmentTrack and achieve ourhigher financial and sales goals2024Performance programsRamp-up of performance programs within the brands and identify and implementadditional synergies

运营动脉关于我们ABOUT US WWW.YYDM.CN运营动脉是一个精心管理了4年的运营资料库,目前拥有超过40000+份运营资料,1000+运营渠道合作资源。当你在日常工作中,可以用它快速搜方案、看案例、读报告、做课件、找模板、下素材、用工具、学课程等。90%常见的运营需求都可找到模板和案例,工作中即可拿来直接套用,提高我们的工作效率,资料库持续更新ing…运营动脉官方服务号运营资料铺官方公众号运营动脉官方网站运营动脉APP下载业务联系站长微信

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2024大众汽车集团品牌报告(定位、战略规划、业绩等)

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