Skift+RESEARCHSKIFTRESEARCH2025TRAVELOUTLOOKresearch@skift.com
2025SKIFTRESEARCHTRAVELOUTLOOKAUTHORSSETHVARSHAPRANAVIROBINGILBERTBORKOARORAAGARWALJONESHEADOFRESEARCHRESEARCHMANAGERSENIORRESEARCHANALYSTSENIORRESEARCHANALYSTSANIYAASHABATHIRAPREEYAZANPURERIZVITHOPPILKHONGWIRRESEARCHANALYSTARCHANALYSTJUNIORRESEARCHAWALYSTSkift
REPORTOVERVIEWWelcome to Skift Research's 2025 Travel Outlook.NewWhatYoulLearninThisReporttothe outlbok this year is afive-country survey onGlobaltraveloutlook consumer survey, 2025trendsupcoming travel trends.Thisproprietary dataset givesinsghts intohow the consumer acrossNorthAmercaOnlinetravelreverue and eross bookingsforecast,2024-26Europe, and Asia intends totravelin theyeartocome,Hotelrevenueforecast.2024-26Plus, you will also find our revenue forecasts for theShort-te m rental revenue forecast.2024-26online trave), hote), short-term rental, and alrlinesectors.Alongside these estimates are key trends andAlrline passenger revenue forecast,2024-25Insightsthat willdrivethe performanceoftheseciticalGlobal travelIndustryperformance in 2024travelsectorsin2025 andbeyond,Wehopeyouenjoy!SkiftRESEARCH
DISCLAIMFRThis report is produced for Skif Research subscribers and is for subscribers' use only. Subscribersacknowledge that the contents of the Skift Research Re ports are copyrighted by Skift and thatnelther subscribers nor thelr employers where applicable hereby obtain rights whatsoever in thesame.Subsarlbers shall not direcly or ndirectly reproduce, downlbad, or otherwise distribute (inprint, electronic, or intranet format this report, In Its entirety or In part, without prior wrlttenpermission fromSkift.While the author has made every attempt to ensure that the data and analysls presented in thisreport are relable and accurate, Skift Research cannot be held responsible for any errors oromissions.Skift
TABLFOFCONTENTS０１Key Takeaways05HotelsConsumerOutlook06Short-Term RentalsGlobalTravel PerformanceAirlines07OnlineTravelAgenciesSkift
01Key Takeaways
TRAVFLIN2025If2023 was theyear ofrevenge travel, and 2024 ofnommalzaton, whatwll2025audlence of travelers. Artlicial Intellgene and other new tools will requirebring? Lkely aslow and steady basellne of growth amid divergence, challengesInvestment In data and technology platfomms.Inlation and labor costsremaln topof mindLet's stat with the growth! Our research points to high single-dight revenueettbvetravellandxcape,onlletravels back in the drver's eat asthe travelIndustry in 2025. Thatls belbw therevenge travelera, but Inngmaporsector.At the same time mapr changes are coming ase the IMF expects global GDP to Increase by 3.2%, travel gaining*7ueled by expanding B2B Initl at ves, which bring In cashbookhnglandscape and creatingmore options forelry, and others. Theshift toe Integration of Al and soclalmedla, onlnetransformation.eWhiteHouse, bringing alongSlbw growth remalns te orderof the dayhnyslowwhle trade tensions buld. Indla(Continuedonthenextpoge)meanthatregonspecdiertiewllkelypewereputon the back bumerby thepand...
