Jeep® Brand Mark Key Visual Elements and Usage Guidelines | October, 2015 page 1The Jeep® BrandKey Visual Elements and Usage GuidelinesJeep® Brand Mark Key Visual Elements and Usage Guidelines | October, 2015 page 2Contents 3 Jeep® Brand Mark 4 Jeep® Brand Mark Guidelines 4 Area of Isolation 5 Rules of Use 6 Trademark Ownership Statement 7 Use of Jeep® Brand Name 8 Use with Product Logos or Names 9 Use with Other Logos 10 Brand Artwork11 Brand Mark Colors12 Glossary13 ContactsJeep® Brand Mark Key Visual Elements and Usage Guidelines | October, 2015 page 3The Jeep® brand mark is a specially designed and distinctive graphic image. Any alteration weakens its impact and value; modifications to its style, proportions and letterforms are not permitted. The brand mark must be used correctly, in its original form, and only authorized digital artwork may be used for reproduction. The Jeep brand mark consists of the Jeep logotype and the registration mark ® as one unit. The ® is an integral part of the Jeep brand mark design and may not be altered or deleted. The trademark registration symbol must appear with the Jeep brand mark in every application. The Jeep brand mark is a valuable corporate asset and is protected by law. Any commercial use of the Jeep brand name, or brand mark by any entity outside FCA US LLC requires the prior written approval of the FCA US LLC Legal Department.Jeep® Brand Mark brand markregistration markThe brand mark consists of both the Jeep brand logotype and the registration mark ®.logotypeJeep® Brand Mark Key Visual Elements and Usage Guidelines | October, 2015 page 4Area of IsolationA cardinal rule for the display of the Jeep® brand mark is the area of isolation. No extraneous elements such as text, photographs, graphic images, or the outside edge of the brand mark’s display surface may encroach within the area of isolation. The area of isolation preserves the legibility and visual impact of the brand mark.The area of isolation or free space for the Jeep brand mark is equal to the height of the “J” in the “Jeep” brand logotype, (1 J), as illustrated.Brand Mark GuidelinesThe free space is equal to the height of the "J" in Jeep.JJeep® Brand Mark Key Visual Elements and Usage Guidelines | October, 2015 page 5Brand Mark GuidelinesBrand Mark Rules of UseThe Jeep® brand mark is not to be combined with another graphic element, e.g., text, illustration or logotype.The Jeep logotype may not be used in headlines or text.Recognition of the Jeep brand’s company origin may be accomplished through use of a statement or tag line such as “A Brand of FCA US LLC.” This statement is positioned in a manner which does not interfere with the central brand message.The Jeep brand mark must be used in its original form and without modification.With modified proportionsAs a decorative device...
