BasicsStyleGuideVersion3.0-November2007Allianz
Basics/Contents1Thebrand1.1Who we are1.2What characterizes us2Thedesign2.1Ourmodulardesignprinciple,2.2Basicelements3Theapplications3.1Examples4Appendix4.1Contact
Thebrand1.1Who we are1.2Whatcharacterizesus
Basics/Thebrand/Whowe areWho weareFounded as an insurance company in Germany in 1890Alianz is one of the world's laraest financial serviceproviders todav.Ourexpertise liesin the areas ofInsurance, asset manaqement and banking,Howcan we be so apod at so many different things?We relyonourstrongfamily of brands.
Basics/Thebrand/Whowe areWe are a larae corporation. with subsidiariesandAcompanyofAllianz(reqional partners around the globe. Together, wepool our ditterent areas of expertise to best servePECIALTYBRANOSour customers. Our Allianz flaaship brand is the'centerof gravity' of our group of brands, focusingAllianz()RASBRANDSon insurance and asset manacement.BRANDIn some reaions, we rely on our joint ventures withDrevane:BankGSHIPreaional partners to serve our customers. In othercountries. the Allianz Group is represented byAllianzIstronalocal plavers -individual corporate brandswho are expertsin theirresnectivefipldssAllianzIDespite the diferent wavs in which people recoonizeus, every member of our group of brands shares theAGF@same corporate commitment and showsvisually therelationship toAllianz.Allanz Groupbrand architecture,
Basics/Thebrand/Whowe areOur corporate commitment;We are trusted to deliver in moments of truthOur expertisehas made itoossible forus toachieveCORPORATEsuccess for our customers time and time acain.COMMITMENT+Weneed tochannelour efforts at evervlevel to ensureMISSIONthat we can keepour promises each and every dayThisishow we can aive our customers true peaceof mind -as a partnerknown for their inteqnityconfidence andhonesty.BUSINESSSTRATEGYFulfilina our corporate commitment-by reflectine*+ONE*INITIATIVESkey initiatives- will lead to dedicated and committedDELIVERINGTHEPROMISETHEPROMISFemplovees. a convinced financialcommunitv andCustomerFocus Sustainability Leadership ValuesGlobalBrand&confident customers.CommunicationThe essence of all this is ourshared belief inour brand core.
Basics/The brand/What characterizes usWhatcharacterizesusThe brand core that unitesour entire aroup of brands is trustThanksto decades of success in the financial servicessectorAlianzhasbecome an icon of trust. We have been partnerto ourcustomers around the world, providina them with orotectionandcompetitivecommittedhelpina them to achieve theirfinancial goalspowerfulresponsiveam bitiousinnovativepassionateTrustsolution-drivenThisiscaptured in our promise to our customers:integrityconfidence"With Allianz you wil feel confident. Thanks to the supporthonestyof your personal advisor who enables you to take the bestdecisions for vou that prove Allianz's value in moments of truth,competentAnd whoisthere foryou whenever vouneedhim."world-wiseexperiencedoutstandingWehave taken this promise and our brand core trust to def...
