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Gucci-全球品牌战略规划.pptx会员免费优质

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CUCCICAPITALMARKETSDAYJUNE92022

CAPITALMARKETSDAYJUNE9.2022DISCLAIMERurisdiction,SutenessofGucc I

CAPITALMARKETSDAYJUNE92022AGENDApagesENVIS1ONINGGUCCI:BUSINESSSTRATEGYUPDATE4-262015-2019:THEREINVENTION5-82020-2021THENEXTCHAPTERLAYINGTHEFOUNDATIONS9-122022&BEYOND:THEPATHTOSUSTAINABLELEADERSHIP13-26FOCUSONTHEAMERICAS27-37Gucc I

CAPITAL2022BUILDINCTHEFUTUREONA100-YEARLECACY1921-1940s1950s-1970s1990s-2000s2000s-2010s2015-20192020GUCCIADREAMBORNTHEJETSETFASHIONAUTHORITYTHETHEREINVENTIONSUSTAINABLEINFLORENCE&OVERTSEXUALITYCONSOLIDATIONELEVATIONGUcc I

CAPITALDAYJUNE92022AGENDAENVISIONINGGUCCI:BUSINESSSTRATEGYUPDATE2015-2019:THEREINVENTION2020-2021:2022&BEYOND:THEPATHTOSUSTAINABLELEADERSHIRFOCUSONTHEAMERICASGucc I

20152019THEREINVENTIONTHEPATHTOREINVENTIONPuting creativity back at itscore, Gucci regained its position as the world's leading fashion authorityATTRACTINGNEWCLIENTSWITHNEWAESTHETICFASHIONSHOWSESTABLISHINGNEWBRANDIMAGE·INTRODUCINGYOUNGMLENNALSANDGENZTOTHELUXURYSECTORGUCCI

2019:THEREINVENTIONREINVENTIONSPREADSTOALLBRANDEXPRESSIONSThe reinvention was gradually expanded to all customer touchpointsS·COMPREHENSIVENEWOFFERINTRODUCTIONOFNEWSTORECONCEPTINNOVATIVECREATIVECOLLABORATIONS·ICONICGGLOGOREINVIGORATED·INVESTMENTSONRETAILEXCELLENCE·AUTHENTIC:DIGITALFIRSTSTORYTELLINGGUCC I

2015-2019THEREINVENTIONREINVENTIONDROVERAPIDGROWTHSupported by redesigned production and supply chainREVENUEEVOLUTION2015-2019KEYGROWTHDRIVERSEBillion and%YoYgrowth+25%CAGR over four years (with stable network) was driven by;SALESMIXEVOLUTIONCLIENTBASEEVOLUTION35%30%30%HIGH+18M+42%VOLUMES9%NEWREGISTEREDPROFILES12%4.42015201920152019YOUNGMILLENNIALSGROWINGTOURISMANDGENZ2015AND2019FOCUSONLeveraging Guci's fashion authority to reposition theFASHIONBrand20152016201720182019GUCCI

CAPITALMARKETSDAYJUNE92022AGENDAENVISIONINGGUCCI:BUSINESSSTRATEGYUPDATE2015-2019:THFRFINVFNTION2020-2021:THENEXTCHAPTER-LAYINGTHEFOUNDATIONS2022&PATHTOSUSTAINABLELEADERSHIPFOCUSONTHEAMERICASGucc I

2020-2021:THENEXTCHAPTER-LAYINGTHEFOUNDATIONSADAPTINGTONEWDYNAMICSIn early 2020 the oandemic hitiust as Gucci was initiating a new stage in its elevation strategyGROWINGDESIREFORMORELUXURYSPENDINGREDIRECTEDGENDERBALANCESHIFTSWITHLOCALSFUELGROWTHTIMELESSPRODUCTSFROMTRAVELTOPRODUCTSNEWMEN'SFOCUSAllproductionbasedinItalyIcons offer early in themaking,Opportunity to fulGucciled industryongenderfuldily,Opportunitytoscale localsrebalancing fashion focuswith potentialto increasemarketshare in men'sGUCCI

2020NEXTCHAPTERLAYINGTHEFOUNDATIONSACCELERATEDBRANDELEVATIONSTRATEGYFocusinqonfourkey areasLNEINCREASECONTROLSTRENGTHENREINFORCEOVERDISTRIBUTIONHIGH-ENDOFFERACCELERATEOMNICHANNELElevatedirectstorenetwork+Invest in client activations;LaunchHigh-JewelryCreate enhanced and seamlessSharply reducewholesale footprintand High-Watchcollectionscustomer experience across channelsContinuouslyinvestinGucci.com+Developnewhigh-touchExtendtheExoticsandPowerdigital platforms;brand experiencesMadetoOrderofferand omni-servicesGUC CI

2020-2021:THENEXTCHAPTERLAYINGTHEFOUNDATIONSTHESTRATEGYDROVERESULTSDespite the disruption caused by the pandemic, the ambitions set in 2018 were achievedREVENUESALESDENSITYEBIT~E10BNE45K/SQM40%+ACHIEVEDIN2021...

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Gucci-全球品牌战略规划.pptx

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