天津硬石餐厅开业一周年庆典方案Marketing Plan for 2024Hard Rock Cafe Tianjin 1 yearanniversary ceremony market plan
前言Preface根据前期沟通，天津 Hard Rock Cafe 硬石餐厅将在4 月 20 日，进津一周年之际，进行开业仪式盛典主题活动的安排，为项目区域内造势，业内持续传播。Said ahead说 在 前 面According to the previous communication, Hard Rock Cafe in tianjin w ill arrange the opening ceremony themed activities on April 20, the first anniversary of jinjin, to build momentum w ithin the project area and continuously spread in the industry .
CONTENTS01040205策略引入Strategy introduction公关视觉Public relations vision官方推广Official promotion执行细节Activity details0306公关规划Public relations planning公司简介Company profile
01Part One策略引导The introduction of the w hole idea of the scheme in series and the key hanging point of the main idea
根据与客户的多轮方案沟通后，我司将综合上诉以新的视角定义本次周年庆典According to the first round of communication w ith customers, w e w ill define the theme of this event from a new perspective.
通过本次开业盛典能为硬石餐厅带来什么效果 ?餐厅开业以 产 品 专 属 概 念 与 客 户 发 生 共 鸣将 产 品 价 值 进 行 释 放So w hat w ill the opening cerem ony bring to Hard Rock Restaurant?STRATEGIC DIRECTION
target销售目标 Sales target周年庆期间硬石餐厅销售额目标为 75万Sales target of Hard Rock Restaurant during the anniversary is 750,000
品牌目标Brand targetONETWOTHERE 天津城市美食用户量最大 APP ，搜索音乐餐吧排名硬石餐厅综合排名第五位，通过本次开业活动 帮助硬石餐厅提高人气让更多人了解硬石文化Increase Brand Publicity with Opening Ceremony Activities Tianjin City , the largest number of delicious food users APP, music bar ranking searchHard Stone Restaurant ranks fifth in the overall ranking, through this opening activityHelp Hard Rock Restaurant to Enhance PopularityLet More People Know Hard Stone Culture
CollectionThe characteristics 将华北首家硬石餐厅的音乐收藏品、传奇美式风味、摇滚音乐三大特点进行品牌传递，在大众心中建立良好形象让更多人了解硬石，接纳硬石来到硬石，你就是摇滚明星RestaurantMusic收藏餐厅音乐Music Collection, Legendary American Sty le and Rock and Roll Music of the First Hard Stone Restaurant in North ChinaCarry out brand transfer and build a good image in the hearts of the publicLet More People Accept Hard StonesToday y ou are a rock star
双赢W in-w in鲁能城联手硬石餐厅打造顶尖服务与体验同步世界引领城市走向未来价值Luneng City Co-operates w ith Hard Rock Restaurant to Create Top Service and Ex perienceSy nchronized W orld Leads Cities to Future Value
1 、凭鲁能城与硬石餐厅会员卡，午餐时间段享受半折优惠晚餐时段消费多少返券多少（返额券可延长一周消费，消费不含酒水与纪念周边）1. Luneng City and Hard Rock Restaurant Membership Card, half discount for lunch timeHow many vouchers do y ou buy during dinner (the vouchers can ex tend y our consumption for a w eek w ithout drinks and souvenirs)促销政策2 、优惠券福利： 49 元可购买 100 元消费券（不限使用）2. Coupon benefits: 49 y uan can buy 100 y uan coupon ...
