GlobaSportsANAProperties2025Ranking the world's biggest sports.propertiles based on search dataIAVRedtorch
DearFiendsandColleagues,Welcome toGilobalSportsPoperties2025-SportConSoclal.This report represents anevoltionofaurangoinganalysisofthe glabalsportslandscape toprovideacomprehensive overview af women'sportsrightsholdiersand thelr brand healthOuragroalchisroledinthelbefefthatsearchdataffersacdearandcompelingsnapshot ofpulblic interestIt's adirect reffection of whatfans are searchingfor, whatKarishmaRiartheyreengagingwith, and,uitimately,where thelrattentionliesEByanalysihgGoogleHeadofResearch&InsightsTrends data(news, wed, Youlutbe search)from2024and camparingit totthe previous 4-year average (2020-2023), wer'vebuitagibal snapshat af how maljorsports propertiesare perfoming-and whathat means forthesr futureThsyer'sfirdingsrelecrd-breaitngowththevibityofwamentspor.SearchinterestintheWomens Natoral Baske tal Asocdation (WNEBA) surged+32%,fustedbystarsIkeCaltinClarkwhleabalesuthiastheBarcdays Women'sSuperLeayue(EWS.) and Fauen-Banedesiaenrndedfthidigla reach.Authete-dthennaratives andfan-first stratecles are accelerating engagement at an unprecedented naceTheseinsightspresentboth anopportunityand achallengeforightsholders:howtomaintaingrowth, strengthen brand eqiuity andensure thelong-termcommercialsauccesofwomen'ssport.We hape these hsights prove valuable as younavgate the opportunites aheadGlcbalSportsAroperties2025
MethodologyWhyGoogledata?Howdoesitwork?Whycompare againstWhich sports wereGoogeholtsove90%ofthegtbalsesrch,Eachsportspropertywasmessuredthe previous 4-yearranked?indMdsybyaleevarteach tapicsaverage?bilonusersworithideRefbocthued CoogeFalbwingthesucoessdfour2024apartTrends data to capturea dlesreflection daf thewe'veepandedthe2025edifontoinclude5Camparingthearnuslihdesagsintheailibndpaperties,binghngthetaiadlo70sesrches people make everydayYoulTube/newssesrchesprewiousfour-yesrperiodprovides astrongerbercthmarktrasesingbng-termgowthToensuretheanslyfsremainsacoreleandAnsmulindexscoewes catulsedbyavagingeschwesdy inderscore.2024capaton.Thisaprnoschatohepsreducewasthencompsredagaihdtepesfiousbeenexciludedduetotheirrecenttheinpactofanomsies,suchasthe4-yesperiod(2020-2023).estabishmentor insufficientsearchdataoverpandenicdrupfiorsd2020/2021ensuing1.Thisapproschallbowsus tofve-yearperiod.a mare acouratereectonofsustsinedThepecentagesilestatefedrectinoftcusonltnge-termtends anddelvertrendschangeinseachinterest.GldbalSportsAroperties2025
The evolution of women'ssports in 2024,highlightingashitinICSIATEheforefront aGlabalSportsPraperties2025
RankingstableRedtorch中国CdbalSportsProperties2025
The headlines{WNEA+322%+282%+246%UISCATA7203Catincank&Kate MantintuelurprecedentedDoha 2024Padel World Championship putsUMimate Temis thowdowncaptivatesfans withgrowthin WNBA searchinterestwformat&star playersKupitinsearchvis20231+282%significantlyheightenedenthusiasm fortheprofessiand gameGlcbalSportsProperties2025
The headlines+145%+114%-14%HUNDREDWSL's season climax &glob al reach drive majorFrauen-Bundesliga's 2024 momentum:ThedeclineininterestforTheHundredRBLeipzig'stop-tierascentsigrificant risein2024gue has mat.red,the abs...