1Twitch Identity Guidelines Identity Guidelines (Speedrun Edition)V 2.0, 01.07.21 2Twitch Identity Guidelines Here’s the thing: Not everyone’s going to get it.Staring at a screen was fine for a while, but canned content had its day. We’re building something better, and we’re not alone.From everyone in chat, to the streamers making sure the show goes on. We’re a collective cast of millions going all-in to make moments together, directing the action as we watch it.We don’t always know what’s next, and we like it that way. Because multiplayer is everything—our how and our why. It’s powered by all of us. And for some reason, by Bob Ross too. This started as a place to stream. Together, we’re making it Twitch. 5Twitch Identity Guidelines LogosOur most recognizable element, the new Twitch wordmark contains the DNA of our previous iteration to give a sense of nostalgia and evoke our roots in gaming.Wordmark: This is our representational mark. Primarily used internally on our owned channels, and in partnerships when locked up with other logos.Extruded Wordmark: Our primary logo, the extruded, dimensional logo is the core expression of Twitch and is used primarily in outbound comms when we want to be the most expressive. And let's not forget:Glitch: The quickest way of saying ‘Twitch’ without spelling it out, Glitch represents everything about us and our community through an ownable mascot.You can find a more detailed explanation on when and where to use each version of the logo to the right.xxxxx1/2Glitch →Wordmark →Clearspace →Clearspace →Clearspace →Extruded Wordmark → 6Twitch Identity Guidelines Logo LockupsSometimes our logo likes to team up with other logos or copy. With the proper spacing, it’ll play nice with almost anything. Here are some guidelines for those instances.Internal lockup →Partnership lockup →Cap HeightCap HeightX-HeightCenter 8Twitch Identity Guidelines ColorCore PaletteOur core colors are how we express ourselves in the most direct, Twitch way possible.The Core Palette consists of three swatches:●Twitch Purple (of course!)●Black Ops●IceUsageWhen designing for digital, use RGB.When designing for IRL, PMS is preferred. CMYK is the acronym of last resort.Black OpsR 0 C 100G 0 M 80B 0 Y 40 K 90H 0S 0B 0HEX 000000PMS Black 6CIceR 240 C 10G 240 M 4B 255 Y 2 K 1H 240S 6B 100HEX F0F0FFPMS 656CTwitch PurpleR 145 C 57G 70 M 60B 255 Y 0 K 0H 264.32S 72.55B 100HEX 9146FFPMS 814 C 9Twitch Identity Guidelines ColorTwitch Secondary PaletteSecondary colors and gradients are for when we activate turbo mode. They’re like our ultimate move.IceR 240 C 10G 240 M 4B 255 Y 2 K 1H 240S 5.88B 100HEX F0F0FFPMS 656CSmokeR 210 C 12G 210 M 8B 230 Y 8 K 22H 240S 8.7B 90.2HEX D2D2E6PMS Cool Gray 3DragonR 130 C 68G 5 M 78B 180 Y 0 K 0H 282.86S 97.22B 70.59HEX 8205B4PMS 2084CNights R 65 C 85G 20 M 100B 9...
