AppleIdentity GuidelinesFor Channel Affiliates andApple-Certified IndividualsMarch2013
The Apple identity is a seal of approval and a promise ofexcellence.When you are authorized or certifed in yourarea of business or expertise, you also represent Apple. Byfollowinq these quidelines, you reap the benefits of theApple identity and contribute to its strength.The Applechannelsignatures and graphics desaribedin these auidelies are for usenlv by current Apple channel affllates whohaveslanedthe AppleAuthorized ResellerAareementand bv individuals with a currentApple certification.Applechannelaffliatesrelationsthip with Apple n communicationsApple reserves the right to withd aw permisson touse an Apple channel slonature atany time if the use ofthe signature is inconsistent with these guidelines or is otherwisedeemed inapproprlate byApple.Apple channel signatures cannot be usedinconnectionwith any communications that do notmethe crtera outlinedin theAppleAuthorizedrAareementorAooleCertificationAareementApple channelaflates and Aple-certfed individuals must comply with thesequidelines, notwithstanding anvthing to the contrary in the"Guidelinesfor UsingAppleTrademarks andCopyrights'atww.apple.comMega/trademark/,March201
ContentsAppleSalesWebResellerStoreIdentity弘3科3%AppleSalesWahResellerStoreldentityNaming and Identity PracticesUsingApple ChannelSignaturesStoreExterio,Apple ChannelSignature,AppleChannelSignaturesStoreExterior,HigherFacadeChoosingaConfigurationStore Exterior, SignatureSelection,SignatureColorandPlacement10Minimum ClearSpace and习33444侣StoreExterio,Avoid Facade Mistakes,MinimumSizeStoreExterior,LowerFacade111StoreExterior,WindowClingTypographyAvoidSignatureMistakesStore Exterio, Sign IlluminationDisplayingMultipleAppleStoreExterio, NonconformingSignsAuthorizationsStoreExterior, Window Displays14Avoid MistakesWhenDisplayingStore Interior,FixtureDesign andMultipleAppleAuthorizationsMaterials15UsingtheAppleChannelSignature,44Store Interior,Avoid Exture Mistakeson HeadersStore Interior,Avoid Fixture MistakesAvoidHeaderMistakes(continued)Reseller Websites146StoreInterior,Communications,Email Signatures47 Store nterio.Mul-brand Concessons,Social MediaSignageAdvertising48StoeIntero. Mult-brand Concessons,VehiclesSignature22MerchandiseItems49StoreInterior.Sions22ShirtsStationeryStore Interior,BannersApple-Certified Individuals,AppleTrademarksandCreditLines26Apple-CertifiedIndividuals53UsingApple Trademarks54TrademarkSymbols and Credit LinesUsingAppleAssets万鸡ForMoreInformationUsingAppleAssetsRefreshAppleAssets56ForMoreInformation30AvoidMistakesWhenUsingAppleApple ldentity GuidelinesforChannelAfilates andApple-Cetied IndividualsMarch201
AppleSales WebMarch201
AppleSalesWebnumbers, picing information,presentations, product videos, prduct photography,andmore.Your Apple representative can provide more information about ASw Torediserfor aces, ist htps/daw.apple.com and click Sign Up.Once vouhave created an acount, youcan login to ASW by vistingasw.apple.com.If you need help with access, visit the GeneralHelp pageUse Search in ASW to findspecfc Items,...
