杰克琼斯春夏系列新品推广传播方案0305会员免费

杰克琼斯春夏系列新品推广传播方案Jack & Jones Spring and Summer New Product Promotion Plan

时尚先型 Fashion Pioneer3 月营销推广主题The Marketing Theme of March借势双代言人春夏新 TVC 上线，杰克琼斯春季新品上市热潮，借由 # 时尚先型 # 品牌推广主题，打造先人一步的春夏潮流典范，唤醒用户有型有趣的个性穿搭细胞，让每个人都成为春夏季时尚的先行者。Based on the launch of J&J spring new product and the double ambassador TVC, to build up the fashion trend with the marketing theme # 时尚先型 # in advance. To awaken the sense of personalized outfit and make everyone the Fashion Pioneer in spring and summer.

借助新风尚活动与大众关注点，打造热门话题，促进销售购买。Combine with the latest trend and the focus of consumer, to build up the hot topic and accelerate to purchase明星同款花式种草安利Promotion of the Celebrity Outfit主打明星款产品，明星搭配时尚类 KOL 从潮流趋势，春季搭配，时尚单品角度花式种草。Mainly promote the hero product through serval angles like the fashion trend, the spring mix fit, and fashion collection etc. by the fashion KOL.贴热点制造话题效应Build the Trend Combine with the hot topic

Phase 1(3.5-3.15):明星同款花式种草安利Promotion of the Celebrity Outfit直抵粉丝心的花式种草Promote the product to consumers’ mind directly核心目标 Core Objective明星同款全方位强势安利The promotion of the same outfit of Celebrity深度种草杰克琼斯时尚单品Recommendation of J&J Fashion Collection

盐系暖男该往哪里走？邓伦为你来指路！当深咖活力棒球衫碰撞马卡龙清新套头卫衣，溢出温暖与清新。快来跟邓伦一起 # 时尚先型 # 吧！官方发布 # 照穿就型 # 长图海报：双代言人春季穿搭教学，让每个人都拥有自己的型Long picture poster # 照 穿 就 型 # ： Tutorial of Spring outfit from two ambassador ，make everyone has his/her own style利用已有代言人素材制作不同标签风格男士的春季穿搭示范，邀请用户选择符合自身风格标签的入口，查看获得邓伦及 Mads 的穿搭建议及杰克琼斯单品信息。Leverage the existed material to generate the spring outfit with different label. And invite the consumer to choose their favorite label to get the information of the latest J&J collection and the dressing advise from Deng and Mads.

通过放大代言人同款单品，以有趣的动效手法将用户注意力集中在代言人同款产品上，并通过配以不同产品风格所契合的穿搭场景及调性，以单品带穿搭的形式增加产品关注度。Bigger the same porduct of celebrity with interesting animation to make the consumers focus more on the product. And earn more impression for both product the the outfit through the proper occasion for the different styles.没有件爆款时尚单品，如何跻身时尚圈？邓伦同款高帮一脚蹬袜套鞋，潮流个性双加持，等你一起型趣出格。当然，光有爆款单品但不会搭配，也走不稳在时尚圈闯荡的步子，袜套鞋最佳搭配拍档杰克琼斯男士 19 新款 ins 潮流字母拼接半高领套装卫衣和卫裤，让你 # 时尚先型 #官方发布 # 型趣出格 #GIF 海报：单品种草，多角度动态展示产品的型Gif Poster # 型趣出格 # ： Single collection recommendation ，Show the style of the new product lively

# 春季造型怎么凹？ #How to make your Spring Pose ？杰克琼斯早春最夯复古牛仔外套春季造型怎么凹？杰克琼斯早春最 swag 刺绣卫衣春季造型怎么凹？跟着邓伦一起学...