Brand identityguidelinesIntroductionHow to use these guidelinesMain contentsLogotype artworksHelpBrand identity guidelinesMain contentsHelpThe Harrods brandBasic elementsTypographyPackagingAdvertisingTicketingPublicationsLabellingStationeryOn-linePartnershipsPresentationsHarrods Ltd., Knightsbridge,London, SW1X 7XLUnited KingdomT: +44 (0)20 7730 1234harrods.comVersion 12006Designed, written and produced by Landini AssociatesAll rights reserved. No part of this document may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, without the prior permission in writing from the Harrods Brand Guardian Team.Brand identity guidelinesIntroductionHow to use these guidelinesMain contentsLogotype artworksThese guidelines contain all the tools and resources you will need to use the Harrods brand identity successfully. Precise information and practical examples are contained in the following pages. For quick access to individual sections or pages please go to the contents page of this section. High-resolution artworks are also available on this CD in a range of downloadable formats. Main contentsHelpThe Harrods brandBasic elementsTypographyPackagingAdvertisingTicketingPublicationsLabellingStationeryOn-linePartnershipsPresentationsBrand identity guidelinesIntroductionHow to use these guidelinesMain contentsLogotype artworksThis document has been optimised for use with Adobe® Acrobat® (version levels 5 and upwards). To download the latest free Adobe® Reader® software, click on the ‘Get Adobe Reader’ button displayed on the Adobe Home page (www.adobe.com).Navigation controlsThe navigation controls in the status bar at the bottom of the window provide a quick way to navigate through the document (see above).A First page buttonB Previous page buttonC Current pageD Next page buttonE Last page buttonF Go to previous view buttonG Go to next view buttonFull Screen modeClick the Full Screen button in the lower left corner of the document window (Windows only, CMND+L for Mac OS), pressing Enter, Return or the Cursor keys to page through document. The contents-based navigation, which appears as a list throughout the document, works in both Standard view and Full Screen mode. To exit Full Screen mode press ‘Esc’ or press CTRL+L (Windows) or CMND+L (Mac OS).Adobe® Acrobat® Navigation barBACDEFGMain contentsHelpThe Harrods brandBasic elementsTypographyPackagingAdvertisingTicketingPublicationsLabellingStationeryOn-linePartnershipsPresentationsBrand identity guidelinesIntroductionHow to use these guidelinesMain contentsLogotype artworksThe Harrods brandIntroductionChairman’s letterUsing our brand identityHarrods historyHarrods brand valuesHarrods Brand Guardian TeamHelpIntroductionHow to use these guidelinesMain contents (This page)Logotype artworksBasic elementsIntroductionThe Harrods logotypeThe clear zoneLogotype sizesPositioning the logotypeCore colour paletteSecondary colour paletteLogotype colours Logotype on...
