2018 © SKYWORTH Brand Center . More info please visit : brand.skyworth.com . Designed by 2M2DESIGN.2018 © SKYWORTH Brand Center . More info please visit : brand.skyworth.com . Designed by 2M2DESIGN.SKYWORTH Brand GuidelinesSKYWORTH Brand GuidelinesSKYWORTH Brand GuidelinesOur brandWebsiteAdvertisementBasic systemOffice systemPakingSignCo brand2018 © SKYWORTH Brand Center . More info please visit : brand.skyworth.com . Designed by 2M2DESIGN.Brand positioningBrand conceptBrand tonalityLogoMinimum logo clean spaceLogo classificationLogo listed fileLogo production specificationLogo & BackgroundLogo forbidden sampleDescription method of groupColorLogo background controlFont requirementsWriting styleImage styleFormaOverviewGrid systemLogo sizeLayout & elementsPrint ADsOutside ADsStore ADsWebsite ADsBannerMobile devices ADsBackdropTVCBusTransporterSmall transporterWriting styleStyle PositionSymbol ApplicationCommunity IconGraphic ElementWebsite FontsWebsite PictureWebsite HomepageWebsite SubpageGrid StandardOverviewBusiness cardLetter paperEnvelopeFile pocketEmployee's chest card and beltCDContractSeating cardMail signatureNotebookPenPaper cups and glassesUSB flash driveAuthorization cardReticuleHatsBackpackT - shirtPower PointWord documentBulk packaging systemTV logo sizeSmall packaging systemCo brands, departments and industrial companiesExamplesGroup guide classificationPosition principleLogo wall ratioWall RackIsland RackLogo wall ratioFrequency of useForbidden sampleFacebookOur brandBrand positioningBrand conceptBrand tonalitySKYWORTH BRAND GUIDELINES1 . OURBRAND 2018 © SKYWORTH Brand Center . More info please visit : brand.skyworth.com . Designed by 2M2DESIGN.Brand positioning1.01ENLIGHTEN THE MIND. SKYWORTH brand has a core brand concept so than it can be distinguished among the competitive market.Brand concept1 . OURBRAND Adhere to the management idea of excellence, advocate the spirit of continuous pursuit of technological excellence, management excellence and product excellence and to achieve the goal of the more high-end SKYWORTH products.Adhere to the idea of sharing development, advocate the spirit of “enterprise is my home” to contribute, achieve the result of enterprise achievement sharing.SKYWORTH BRAND GUIDELINES2018 © SKYWORTH Brand Center . More info please visit : brand.skyworth.com . Designed by 2M2DESIGN.Brand concept1.02Adhere to the idea of exploration and innovation, advocate the spirit of being the first, cross-border innovation and the courage to explore, encouraging employees to create good achievements.Exploration and innovationPursuit of excellenceAchievement sharingAdhere to the value idea of performance first, advocate value creation orientation and working performance orientation, encourage employees to create better performance for the enterprise.Adhere to the idea of honest work, advocate the working spirit of compliance with law, honesty and trustworthiness, encourage employees to be pure in mind an...