bazaarvoiceSHOPPERPAPERENCENDEXVOLUME18
ForewordIn this reportTodav'sshopperpath:BlendingTABLESocialmedia's full-funne influenceOFConsumers trust fellowconsumers-The influence of UGC and creator contentCONENTSKey takeaways
Seamlessomnichannelexperience8%of shopperswantaseanlesshoppingexeperenceacsosdierentBrands and retailers, getchamebs/ortie,instore,mobhile. ihie crlie andsocial mediavateringholescortivue torie, phrysicalstors areplayingahugerolein shapingtheready. Your customers havestalegy to capitalize on the"'showrooming* and"webrooming"behaviorswhere shoppes transcend be ween orline and in-storeto cdiscover,spokenagain, and they'remaking theirexpectations,for 2025 crystal cleanIn case youneed to further substantiale your social mecia stalegy., Ibak no further.ae incres singly using social meclia for every touchpoirt of theirseandachocacy.ThisoattemhasWhat'sontheirminds?hsideration and acvocacyshowinathehighest rebfve increse.Timeto sveat the assels-and your ertinecortert supplychain of branded and arcanic content- as part of yourful-funnelstatesy. Youconsumersappreciatethat.Creatorsareamong all ofusFOREWORDLast year, we asked shopp ers to sellicenfify thern selves within three categories ocreslors- pasa ve (urkers), reactive (will share when prompted), and proactive(alvaysonl. This yer, ve savw a signiticantjump in the eactive calegory-54% thisyearcompared to.36%lastyear-nd the fe is cormingfromthepassive categoryEveryathershopperiswilingtocreatecontentonyourbrand'sandaradudtsbethat, f you villonly asktherm.They areapovertul,costeffective, and authentisource ofyourUse-GeneratedContent(UGC)stratesgy-theholygrailofma keting
Consumers trust fellowconsumersThe bottomlineisthattoday'sOur data shows shoppers are really taking aues fom eschother these daysconsumers want the real deal.-8out of1seeuser-generated cortert and creatorcontent asessentialpantsof thelr fourney.Resgardlessofasge,county, arcategory,corsumesThey'relookingforauthentic,cortinuetoleanonathestorproduct discoveryandconsideralion.Your prodlucts' star ating. the UGC contentrecercy,and UGC volume materrelevant brands, products, andthe mosttoyourshoppes.content they can really connectAsto what and where areshopperslokingtor?Usereviewsonrealerwebsts(47%)and shopperprodudt demovidleos(23%;tonthelis. TImewith. and thev'renot afraid tolettoconsiderdoubleartrioledowrinaonvoursendicationstealecv.It ien'tjusanidetolae,Itsacompetiveachantanetheiropinions beknown. bothonlineandoffline.It'saboutme,theconsumerConsumerscave authenticity and relevance and trust recent, detaled reviewsSEIVel18plaing thenwhereyourshoppesarermekes aedldiferen.Ifyouhawen'tabeady doneso, limetoconsiceruppingyaourcortextualizaion gae-beattherightplaceat theright timewiththe right contentFOREWORDSocialcommerceisheretostayRegardlessof age group, one aut of two corsumers makes monthlyZarinaStanfordpurchasesonsocilimedia. Thereisnomaterialgenerational gap when itcomesta sodial shopping.Sosaleria snot onlythenew sarch, tisCHIEFMARKETINGOFFICER,
Thlsyear'sShopperExperiencelndex(SE)divesINTHISino heseaiticalapects...
