+ UNILEVER FOOD SOLUTIONS KCLB Proposal ROUND 1 2016.03.28 KNORR CHICKEN LIQUID BOUILLON B2B ACTIVATION CAMPAIGN 2016 YOUR ASK DRIVE AWARENESS, EDUCATION & SAMPLING OF KCLB TO CHINESE RESTAURANT
2015 Brand Awareness & Product Launch Campaign Proposal AGENDA Winning Case Study Consumer Insight Analysis Brand Awareness & Product Launch Campaign Strategy Brand Awareness & Product La
2016 Huawei User Group MeetingPresented By :Date :2016/04/22 UnderstandImplementExperience• Background• Thinking• Creative• Registration • Keynote• Rest Area• Forum• Gala Dinner• Team Introduction• H
Air / Water Clean SCRM Pitch Agenda• Brief Recap• Communication Strategy• Creative Idea• SCRM • Budget Allocation BRIEF RECAP MCOMMORecruit 50k fans/ 10% of total fans average participation rateAct
+ DOVE POST WASH 2016 SUMMER CAMPAIGN ROUND 1 2015.12.29 THE BRIEF RELAUNCH DOVE HAIR CONDITIONER IN 2016 TO REINFORCE DOVE HAIR’S NOURISHING & REPAIR POSITIONING. WE DISCOVERED SOME SENTIMENTS
EdelmanJanuary 2018, Shanghai2018 Costa CruisesCommunications Plan 2018 Communications PrioritiesCultural BrandEnhancementEnhance the cultural brand positioning of “Italy at Sea” and enlarge influenc
Britax Brand CampaignOnline Communication StrategyTensyn China Confidential, Prepared by Tensyn ChinaClients Comments & Key Brief Recap – 上 轮 提 案 回 顾1. Clients likes the idea “ Give You The Best
AXA 2019-2020 CSR CAMPAIGNPrepared by ZenoMar. 19, 2019 •Strategic Context•Story-telling Campaign•Media Plan•AppendixContents in Today’s Proposal What ‘CAUSE’ should we choose?3 4CSR LandscapeOne-o
ANTA Q3 Proposal 线下体验Q3 Campaign 线下体验初跑者的征程征服自己去跑的次数逐步拉长跑步的距离速度上一次次的超越一步一步跑出自己的第一个 12K !7月8月9月 线下体验July为坚持而 PONAugPON 星人的信念SeptPON 湃冲刺PON 咖进阶史Theme 线下体验Dealer’s StorePON ClubEvent专业支持、产品体验,PON 星人聚
ADIDAS 2016 Q1 CAMPAIGN Proposal 15 POTENTIAL WOMEN KOLWHO ARE THEY? 她们是一群乐观向上的阳光女孩她们都希望自己可以变得更好她们相信运动和健身可以帮助自己实现这个愿望而且,她们一直都在做对于她们来说,运动和健身的乐趣不仅仅来自于战胜他人 / 挑战自己更多的时候,她们享受与朋友们一起运动带来的愉悦 练就真我"i am
2016 ADIDAS TANGO LEAGUEPROPOSED BY RUNAD2016.4.20 Table of Contents1 – Event Objectives2 – Event Concept3 – Event Program4 – Other Considerations Event Objectives 1 – To promote adidas new products
Britax Brand CampaignOnline Communication StrategyTensyn China Confidential, Prepared by Tensyn ChinaClients Comments & Key Brief Recap – 上 轮 提 案 回 顾1. Clients likes the idea “ Give You The Best
MASTER PLANTHEMECAMPAIGNSTAGEEMOTIONMEDIAPLATFORMKEYINFORMATION知乎SOCIAL MEDIAOther Media虾米MINIHow will we arrange ?人为提问并回答关于雅痞的系列问题黄轩「雅痞改变世界」专题「雅痞改变世界」音乐改编征集活动MONO9/初10/初足够雅痞VIRAL VIDEO说明主张CELEBRITY P
2020 Annual Social StrategyCreative Proposal SOCIAL OBJECTIVE维持品牌兰芝年轻、高端、高功效的品牌形象。维护品牌粉丝好感度同时提升品牌关注度。通过品牌日常内容及互动开展,吸引新粉丝加入、参加活动。 Social大环境是什么样的? 用户官方内容人工智能洞察分析意见领袖核心媒体平台口碑运营明星人际交往媒体平台娱乐休闲媒体平台资讯信息媒体
Recap the brief在年轻一代中吸收新客户招新加强用户对品牌及产品的认知教育助力电商提升产品销量引流 What we have12 美人 IP 合作线上线下同步,天猫首发如何利用 IP 合作为 Campaign 造势THINKING What we have韩国溯源之公关事件该怎样应用如何与 CAMPAIGN 相结合THINKING4.25-4.26 ,天猫携手吕 RYO 共赴韩国首
Jo Malone London Annual Pitch ProposalPrepared by Blue Digital FY18 目标: • 促进销售,增加客流• 强化品牌独有个性,提高品牌辨识度• 加强品牌 BOUTIQUE 这一高端、精致、小众的形象,持续增强渴望度• 提高品牌 SOB ,持续扩大品牌的全国性声量,尤其是新增城市增强官方双微粉丝互动性与粘性• 策略性地拓展第三方传播渠道
P R E P A R E D B Y R E L O A & of 薰衣馨舞沐浴乳普罗旺斯薰衣草+清新柑果 - 独特的花香凝萃精油 不同于普通夏季沐浴露单纯的清凉冰爽提供与众不同的夏季清新沐浴体验兼顾清新与芬芳 核...
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知乎 虾米 we ?人为提问并回答关于雅痞的系列问题黄轩「雅痞改变世界」专题「雅痞改变世界」音乐改编征集活动9/初10/初足够雅痞 说明主张 借助明星声量H5-微信 口碑维护话题引爆深度报道知乎互动话题打造信...
, by & – 上 轮 提 案 回 顾1. “ ” 2016 客 户 喜 欢“给 你 最 好 的”的 概 念 对 于 2016 品 牌 活 动2. go 创 意 角 度 希 望 走 轻 奢 风 以 体 现 品 牌...
