Aston Martin DBX Experience Camp贵州惟 · 美探镜之旅The Pursuit of the Beauty in Guizhou
CONTENTS• 活动企划 Planning • 活动概述 Overview• 行程规划 Schedule• 活动管理 Event Management • 公司及团队介绍 About Us
活动企划 . Planning
品牌理念Brand Mission惟 · 美与生俱来的优雅美感与英式贵族气质，让阿 斯 顿 · 马丁成为众人心目中极致生活方式的代言 。“全新的品牌主张 惟 ·”美 ，以更高的维度诠释品牌跨越百年的辉煌历史，具有传奇色彩和标志性意义的“伟大作品，以及对 惟 ·”美 的不懈追求与创造。Aston Martin has always been talented for creating the beautiful. Ever since the first crafted car more than one hundred years ago, Aston Martin has been developing its iconic style and become an internationally admired luxury brand. The new kind of Aston Martin has inherited the legacy of its antiquity. And certainly, the new kind represents the unmistakable style of Aston Martin that was made with passion and love.
客户诉求Customer Demands独家定 制 Customization with Uniqueness |与阿斯顿 · 马丁尊贵的定制服务一般无二，自驾路线也需与众不同独家定制To mirror the customized service provided by Aston Martin, we design unique routes to cater to the varied interests of the contracted customers. 追求极 致 The Closest to Real Adventure |追求极致生活对未知的旅程充满渴求，向往人文自然多样而又神秘的目的地We are longing for the journey with the passion to unveil the adventure that is full of cultural diversity and mystery. 不凡品 质 Extraordinary Quality|即使在路上依旧不能放弃对生活品质的追求，风雨兼程也要精装上阵We value the high quality of lifestyle for our customers, and the best way to tell is when we are on the road.
阿斯顿 · 马丁首款 SUV DBX“秉承其在 惟 ·”美 设计、奢华感官体验与驾驶动态性能方面的一贯理念，以全新维度重新定义 SUV 概念。DBX, is a new kind of Aston Martin, one founded on the principle of Beauty ， Luxury ， and driving Dynamics. Value Aspect价值层面Customer Aspect客户层面策略思考Strategy ThinkingDBX EXPERIENCE CAMP产品价值 Product Value活动诉求 Event Demands全方位体验 SUV 功能特点、驾乘感受，体会引领同级优势To experience all-round features of SUVs, driving experience, and experience the advantages of leading models of the same level对美的不懈追求，不断挑战超越自我的精神，勇于征服自然的气魄，精致且有品位的生活价值观To show the elite lifestyle of the TA in chasing beauty, challenging the self, and conquering the natural adventure.外观设计 - 风格优雅With a unique body architecture just for DBX, the design and proportions reflect the unmistakeable style of an Aston Martin.越野性能 - 锐意创新，方得始终Innovation to take you anywhere. Active all-wheel drive with variable torque distribution and height adjustable air suspension.操控性能 - 冒险征程，全新开启A New Dimension for Aston Martin.DBX drives like no other SUV. It drives like a sports car.驾乘感受 - 奢享驾乘体验A commanding driving position instils a sense of confidence and provides the driver a clearer view of the road ahead.惟美之旅 Pursuit of Beauty 奢享旅程A journey wi...
