东北区全新一代迈腾年2季度市场营销策略及活动方案会员免费

东北区全新一代迈腾2017年2季度市场营销策略及活动部门 DivisionRSD1版本号 Version01更新日期 Date2017-02-28

MAGOTAN东北区全新一代迈腾2017年2季度市场营销策略及活动

目 录Part 1Part 2Part 3Part 4Part 5Part 6Part 7Part 8公司简介正心明晰我们的任务明道解决问题的思路优术实施规划践行细案举例合众绩效提升整合传播执行保障····································································································································································································································································································································································································································································································································································································································································································

公司简介东北区全新一代迈腾2017年2季度市场营销策略及活动Part 1

明晰我们的任务东北区全新一代迈腾2017年2季度市场营销策略及活动Part 2

市场解读东北区全新一代迈腾2017年2季度市场营销策略及活动

7市场解读 – 全国汽车市场现状坏现象从“得B级车市者得天下”到“重灾区”内忧外患 腹背受敌前 有高档品牌价格下探的压力后 有SUV车型的强势竞争内 有自己品牌内部个性化车型分流

8市场解读 – B级车未来走势“好消息”购置税政策的逐渐退出，SUV市场的热度消减B级车的整体市场份额会有一个回升但“黄金时代”不再回来！2016年中国轻型车销量将同比增长7.1%至2600万辆（2015年第4季度）。新的新车购买刺激措施有望使乘用车销量在2015年第4季度到2016年年末期间扩大，因此2016年国产乘用车的销量有望增长7.8%，但2017年销量增幅或减速至4.7%2019年中国轻型车销售将达到3060万辆。除大众、雷诺-日产意外，中国整车厂，尤其是上汽、北汽、吉利的销售将有所增长。日系整车厂的销量将从2012年钓鱼岛事件的影响中逐渐恢复，但要完全恢复在中国市场的竞争力仍需时日。未来中国轻型车市场的增幅将逐渐减速，出了销量这个分母非常大以外，保有量的增加以及普及率的上升都将是减速的主要原因。数据来源：MarkLines全球汽车产业平台

92016年31省市区GDP排名省份总量（亿元）增速增速排名1广东79512.057.5202江苏76086.177.8143山东67008.197.6164浙江46464.987.5205河南40160.018.196四川32680.57.7157湖北32297.918.198河北31827.866.8269湖南31244.687.91310福建28519.158.4811上海27466.156.82612北京24899.266.72813安徽24117.876.7614辽宁22039.88-2.53115陕西19165.397.61616内蒙古18632.577.22417江西18364.419418广西18245.077.32319天津17885.399420重庆17558.7610.7221黑龙江15386.096.12922吉林14886.236.92523云南14869.958.7624山西12928.344.53025贵州11734.4310.5326新疆9617.237.61627甘肃7152.047.61628海南4044.517.52029宁夏3150.068.1930青海2572.49812...