PRIVATE AND CONFIDENTIALYas Island Brand GuidelinesVERSION 1.1
Welcome to the Yas Island brand. The purpose of these Guidelines is to communicate how to apply the brand and its boundaries. 2Yas Island Brand Guidelines
3Brand new Yas IslandCONTENTSVISION 4VALUES 5POSITIONING 6OUR IDENTITY 71. LOGO 8Our logo 9Logo matrix 10Protecting the logo 11Minimum and maximum size 12Logo size 13Logo Positioning 14Handle with care 152. ENDORSEMENT & SPONSORSHIP 16Endorsements 17Endorsement logo positioning 18Sponsorship 19Sponsorship logo positioning 203. COLOUR 21Colour palette 22Secondary colours 234. TYPOGRAPHY 24Campaign font 25Support font 26Campaign headline typography 27Campaign type hierarchy 28Colour and headlines 29Non campaign Type hierarchy 305. PHOTOGRAPHY AND IMAGERY 31Art direction 32Brush mark 336. TONE OF VOICE 34Yas Island tone of voice 35Manifesto 417. CAMPAIGN MESSAGING 42Dream 43Before Dream 44After Dream 45Audiences 488. GRIDS 49Grid Overview 50A5 grid 51A4 grid 52A3 grid 53A2 grid 54A1 grid 559. LAYOUT EXAMPLES 56
Our vision describes the connection Yas Island aspires to achieve with its visitors and residents on and beyond the Island and will support what lies at the heart of everything that we will do. VISIONTo be a dream destination where people make the most of their precious time away, their precious time together. To be the place where people experience elation.4Brand new Yas Island
AUTHENTICWe are genuine, sincere and human. And we treat all who stay or visit, as welcome and honoured guests in our Emirati home.PROGRESSIVEWe have a modern, tolerant and open attitude. We are always moving forward – we value cooperation and we want to work together behind our common purpose and goals.DYNAMICOur Island is vibrant, enthralling and compelling: continually evolving and constantly improving to ensure we deliver nothing but the best.DETERMINEDWe are driven to meet and exceed the expectations of our residents, our visitors, our partners and our colleagues.EMBRACINGWe celebrate and embrace our region’s provenance and values, whilst warmly welcoming and rejoicing in the diversity of our residents and visitors.PIONEERINGWe seek the now, the new, the next. And deliver the very best the world has to offer each and every day to everyone experiencing Yas Island.VALUESOur Brand Values define how webehave and embody everything that Yas Island is about.5Brand new Yas Island
Yas Island is a unique destination. A breathtaking island of diverse, immersive experiences and lasting memories, where families and friends, residents and business visitors can make the most of their precious time away. On the golden shores of Abu Dhabi a world of experience comes together to create feelings of pure elation.Our positioning statement communicates how Yas Island positions itself as a destination locally and internationally. POSITIONING6Brand new Yas Island
Yas Island...
