GUIDELINESMAY2020
Brondmorks2condCon3caorITTvpograohvHeadlineStructureONTENTSVideoEndingsExamolecWeb&LogoAnimationAccessibility
BRANDMARKS
PRIMARYLOGOPRIMARYLOGCFALLBACKLOGO(overpicture)MMeTo beused ogalnst black,piture,orcoloTobeusedinexceptionl cases ogahstwhite.
BMWCUIDELINES/GRADIENTLOGOThree additional social media icons are availoable,LOCOAGAINSTGRADIENTMMIncorrectWhitelagotonbeaddedtoanyport of thisgradient backgroundGradientlogo should NOT be used on compaign creative assets
M2
MWMW2IＭMMe
IMBMW&.MLogaSofteyZoneBMW&iLogoSafteyZond
BMWGUIDELINES/BMWCERTIFIEDLOGOSPRIMARYLOGCBMWCERTIFIEDＢMWCERTIFIEDFALLBACKLOGOBMWCERTIFIEDBMWCERTIFIED
BRANDCLAIM
The brand claim should be included with the BMW logo on most creative assets (size and legibility permitting)TheUltimateDrivinaMochinetWhenthe brandclaimiswrittenoutinbodycooyorsentences,."Ulimate"doesNOTneedtobebolded
TheUltimateThe UltimateDrivingMachine"Driving Machine*BTheUitimateDrivingMochine*TheUltimateDriingMachine"
BMWGUIDELINES/BRANDCLAIMLOCKUP(HORIZONTALTheUltimateDriving Machine?TheUitimateDrivingMachine"TheUltimateDrivinaMachinet
mORS
BMWGUIDELINES/COLORSStandard applications ofBMW symbolsExceptiona! white spaceimplementation ofBMWsymbolsGo口口G口DPRINTPantone Coated2935C294C7626CCoolGray9CCoolGray2CPantoneUncoated2935U541U7626UCool Gray 8UCoolCray2U010/0/0100/52/0/00/93/95/20/0/0/700/0/0/22CMYK100/69/7/30SCREENsRGB255/255/2550/102/1770761/120226/39/24111/111/111214/214/214HexadecimalXFFFFFF#0066B1#003D78ME22718#6F6F6F#D6D6D6
BMWGUIDELINES/CTABUTTONSPrimaryCTAPrimaryCTADARKBACKCROUNDBlockBMWTypeNextBoldonWhitebutton,ForCTAcow.the lislterofeacthwordshould be coplalizedForCTAcoy,thelirsteterofeachwordshould becoplalieda.0,ViewOffer,LearnMore,ExploreNov
BMWGUIDELINES/WEBCOLORS(ADACOMPLIANTJFFFFFF#F6F6F6#CACACA727171#221F1FAFFFFFF#F6F6F6#CAＣACA727171#221F1FGrey1EWMGreyay(MGreyText Copy#1C69D3#2658BB#5895E9#IC69D3#2658BB#5895E9Blue1Blue2CTA DefaultCTAHoveCTAdisobledCTA DefaultCTAHoveCTAdisobled#D83336#D83336RedErrorStateErrorState
ITTPOGRAPHY
BMWGUIDELINES/FONTS&TYPOGRAPHYIn principle, the typeface BMW Type Next Light is usedHEADLINESANDSUBHEADLINESARFSETINUPPERCASEwhile body copvis set in uoper cose and lower case.The othertypefaces can be used to ensure optimal legibility and textstructure, for exomple in body copy, intermealate headlines or pricelabellingIn diaitolmedia, clickable elementsare alwavssetin Bold. Offercopviswritten in"Sentence"cose20
BMWGUIDELINES/FONTS&TYPOGRAPHYPRIMARYWEIGHTBMW Tvoe NEXT LightAo Bb Cc DdEe FfGQ Hh ijKkLlMm Nn Oo Po OaRrSsTtUuVyWwXxYvZZ0123456789596821;#+/BMWTypeNEXTThinBMWTypeNEXTReqularBMWTypeNEXTBold
LHEADEINESTRUCTURE
BMWGUIDELINES/LOGOINHEADLINESTHEZ4BMETHEZZＭ2TheBMWsymbalconbepositionedto theleft orright of the heodline
BMWGUIDELINES/LOGOINHEADLINES白M影THEZZMeEMHEZLTheBMW symbol conbe positioned to the left orright of the headline
BNWGUIDELINES/MLOGOINHEAOLINESTHEM2IMTHEMPIMThecombinationofBMWsymbolandsubbraneoned exclusively to the right of the headline
BMWCUIDELINES/ISERESLOGOINHEADLINESTHE3园7BMTHE3ThecombinationofBMWsrmbalandsubbrandsymbllspositionedexclusively tothe right of the headline
BMWGUIDELINES/...
