七彩丹霞文创设计计划全案会员免费

景 区 文 创 设 计 思 考七彩丹霞洛可可设计C R E A T I V EDESIGNT H I N K I N G

To use any of the contents of this work a permission of LKK Design is required.More information about the LKK Design is available atwww.lkkdesign.com七彩丹霞景区现状版块七彩丹霞景区是地貌发育最大、造型最丰富的地区之一主要景区有：七彩峡、七彩塔、七彩屏、七彩练、七彩湖、七彩大扇贝、火海、刀山区位优势：交通发达，距离城镇近七彩丹霞位于临泽县倪家营镇南台村东距张掖市区40公里北距临泽县城20公里

To use any of the contents of this work a permission of LKK Design is required.More information about the LKK Design is available atwww.lkkdesign.com“震撼”“美”“奇”“多彩的山”“我们去的时候是阴天，等了很久没有看到日落，但是也觉得很美，颜色很丰富，第一次看到多彩的山，很震撼。”“七彩丹霞不仅颜色多彩，而且山的形态也很多姿，各式各样。有热气球飘荡在山谷间，动静结合，给景色增加了一点乐趣”我们看到了夕阳余晖下的多彩丹霞地貌，特别像褶皱的五花肉、大扇贝。最经典的4号观景台早早被摄影爱好者占据，人山人海。赶了一天的路只为一睹大自然的鬼斧神工，见证七彩丹霞美美的日落，坎坷的热气球之旅，经历了几次停飞终于圆梦啦，激动的和小伙伴儿们飞奔踩碎了我手里的墨镜，根本顾不上伤心在空中一顿拍拍拍……意犹未尽的下来了，此行圆满了！用户们的形容游客更多的被美景所打动而整个景区更多的核心体验也在于景色的部分

To use any of the contents of this work a permission of LKK Design is required.More information about the LKK Design is available atwww.lkkdesign.com我们将景区核心参观内容分为两部分景色文化景色与文化是一般游客去到景区，可游玩可参观了解的内容不同的游览景区对于两者的侧重倾向性不同，所以关注打造的方法也不同侧重景色的景点侧重文化了解的景点景色与文化相辅相成的景点

To use any of the contents of this work a permission of LKK Design is required.More information about the LKK Design is available atwww.lkkdesign.com重景轻文景色观赏性强于文化性自然风光型景区七彩丹霞景区属于

To use any of the contents of this work a permission of LKK Design is required.More information about the LKK Design is available atwww.lkkdesign.com景色美故事少条件差配套消费少景色震撼弱讲述体验差消费力不足形体图像元素多文化故事需挖掘需服务体验设计配套化打造景区端消费者端设计者端重景轻文型景区特点

To use any of the contents of this work a permission of LKK Design is required.More information about the LKK Design is available atwww.lkkdesign.com重景轻文型文创打造逻辑以景色为核心以用户体验为入口体验为观景服务体验产品为垂落

To use any of the contents of this work a permission of LKK Design is required.More information about the LKK Design is available atwww.lkkdesign.com

To use any of the contents of this work a permission of LKK Design is required.More information about the LKK Design is available atwww.lkkdesign.comABDE了解景区进入景区体验与游玩离开景区延伸体验C游客用户历程从旅游全历程中找寻文创设计的突破点JOURNEY MAP THINKING文创产品（纪念品）购买现阶段，更多的景区考虑的是在游览完后离开的节点进行产品购买

To use any of the contents of this work a permission of LKK Design is required.More information about the LKK Design is available atwww.lkkdesign.comABDE了解景区进入景区体验与游玩离开景区延伸体验C游客用户历程从旅游全历程中找寻文创设计的突...