DPAYBrand Identity GuidelinesForOrganisationsofferingBPAYservicesand MemberFinancialInstituionsbpay.com.au
BAYBrandIdentityGuldelines,istredtoBPAYPlyLtd.ABN690791375181997the BRAy laga has become a dsinctive symbol that butiansdfectivdy andrtly commuricaling the brand arrosa al mocl.rs, bo th pintodint that billors andofthis document.Itamesto(andBRyViewlagos andad ts tranding., this quice provldes detals on howPAYthe nsw lbops shoa.ld be actlecd an biksandandtgkteard te tonty Sandrdalorud tapostbpay.com.au
Contents04-0910-1314-19TheBPAyViewLogo&WordmarksClue&Mono Landhscape LogoManoLogo11订scapeLoocLogoIsobtionGuldeIsolationGuldeumSize&MinimumSizDon'ts20-2122-2425-27TheBPAYTypefaceForBillersForFinancialInstitutions83221TheBPkyTypetnoeBPAYBll ConhgurationsRoquIntornet&MobileBankingbpay.com.au
04-BPAYBluePortrait Logoand WordmarksAspartoftheBPAYlogorefreshwherevertheexistinglogo09curently appears will need to be upcated with the new logoPleasenotethattheproportlionalsizesofthenewBPAY logoareunchangedfrom theoldversionThe folowing sectionprovides quidelines onhow theBPAY logois to be used, including the minimum size and isolation guideTheBPAYportrait logo iscomposed oftheBPAY'B'deviceandtheword'PAY'.Therelationshipbetweentheseelementsis fixedand must not be altered.bpay.com
BAYBrandIdentityGuldelines,BPAYBlue&MonoPortraitLogeBPAYBlue Portrait LogoTheBPAybluspartatlogoshould be unedeneverpassitle.t isawhiebordoraround the BPAy portralkground.Wheanthelagoisonawhiheckground this barder is not visitlePAYPAYthewhitebarderbecomes visitleMYK100M78Y0K44R24G498104WEBOF204BBPAYMonoPartraltLagontingor mEAsprte EBestbluepartal bogonheelisadsoaindtheBPAtralt logo whictalte ance ana tlack backgroundPAYPAYbpay.com.au
BAYBrandIdentityGuldelines,BPAYReversedPortrait LogoInrareciroumstances due io ooburor layoulrestictions,the BPAY portralt logoinreversemaybeused.This may only be applied to a anebursaldbsaciground(faoeFgure1.4.Aluaesd thlogomat beapprovedbyBPA Makalingpriar topublcation.BBPAYPAYPAYbpay.com.au
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BAYBrandIdentityGuldelines,BPAYLogoDo'sand Don'tsAY's conslstont level of senvioe and qualtyamandatb.Wth this inmnd the nswlogaEEwark seamlessly with its partnershave faundaway aurlagocarPAYPAYPAYIrotainitsfoatuosgure1.0omaalency and corflidence In a valety ofBze and isolation nuleso be folowed, below isalist aflaga applications that noadtabePAYPAYPAYaDonotdisartachargethe BPsyloga inaryay(sooRigure1.11)cdouralfullrevensethelagaDa notalterthe colouroftheG'inthe BrAgo(seeAgure 1.12)Parmissionisrequlrens ofthelago(soepage@)Lto theBesvloanskeeBaue114aNeveruse themeversedBeA...